India Fashion Week Becomes India's Business Card

A month ago, Toronto fashion week As the naming merchant MasterCard world card withdrew, it stopped abruptly. However, there is no need for this fashion industry. On the other side of the globe, the fashion festival in India is in full swing. The first week of August is the day of its performance.

Perhaps people did not know much about this week's fashion week in Mumbai, lac fashion week, even though it has been doing for nearly 17 years. In this interpretation of Wikipedia, LAK has gone through the international model Naomi Campell, and also appeared in Bollywood movie stars, including familiar brands Louis Vutton, Dolce&Gabbana, and New Delhi's emerging designer Manish Malhotra.

In short, as a miniature of India fashion, LAK Mei, though not internationally renowned, has also worked hard and unremittingly in unfamiliar streets. It is even more than two years earlier than the India Fashion Week held by the India Fashion Association, which is more official.

This year is also the year of renovation of Lac fashion week. It will be the first time to hire a large number of models. According to Quartz, the size of this fashion week's model is XXL (plus plus).

Industry observers believe that the lac will be a big piece of cake in the India market, which is in line with the market situation. In India, a large proportion of consumers are overweight. They do not have the figure of traditional models. They are neither too tall nor too thin. This once gave birth to the booming business of garment modification in India. The adoption of big code models will help brands sell large sizes to new customers. Lac fashion week said it hopes to make fashion more popular.

"We feel it. Fashion industry As we grow, we need to move forward and move in a certain direction. Jaspreet Chandok, fashion vice president of IMG Reliance, a lac fashion week contractor, told Quartz.

The change of Lac is also a response to the international trend. It chooses to respond positively to changes in the fashion industry. Big code models have appeared in last year's New York fashion week and the Paris fashion week. For example, in September last year, Ashley Graham walked away from the underwear show of Addition Elle, a Canadian retailer, wearing 16 yards. Only the world fashion centers such as Paris and New York are more concerned about innovation. In addition to adapting to the market, their larger role is to create dreams, so the big code models are only a few.

If we take off the fashion week to see the whole industry, we will find that India, as an emerging market, is also looking at fashion as one of the engines of its own economy. With a large population and abundant labor resources, there are also many garment factories in Mumbai, where India hopes to make its own tradition. National Costume Combined with international brands, one can jointly open up the situation, and two can also solve many India consumers' preference for national dress.

This is traceable. In 2013, Shi Hua Nuo Shiqi released the German creative jewelry series made of gold by the opportunity of Lac fashion week. Skei Ed Nor Sch selected the local models in India to publish the jewelry with sari. The complex necklace of gold necklace is very different from the crystal image of the former shiunsky. They complement each other with the gold thread of sari and show the unique beauty of the East.

At present, according to the official website of Lac fashion week, although the official schedule of the fashion week has already started, no timetable has been announced on the website. Looking at the pictures that can be found online, the lac fashion week is more like an innovative Sari exhibition, which has a large proportion of embroidered long skirts. This is in line with Sari's traditional aesthetics. I wonder if there will be India version of Valentino after many years. It is more appropriate to let us sing the "Tianzhu Maiden" together.