Ali Sports Series Industry Layout Starts Star Broker Platform To Take "Net Red" Avenue

　　 Ali Sports Located at Shanghai The studio announced the launch of the star broker platform. This time, Ali sports pass and Beijing Sunrise five ring sports agency Limited signed the first batch of nearly 100 Olympic champions or world champions to join the platform.

According to Ali sports director Tao Jing introduced Ali sports launched this platform, the nature and TaoBao With the same platform, the brokers and athletes will be the sellers on the platform, and the buyers they will face include the brand that promotes demand, the executive company of commercial activities and so on.

This time, the sunrise five ring, the first to join the Ali sports broking platform, is a professional sports marketing consultant company with the ability of integrating and managing global sports resources. It is a leading enterprise in the field of sports brokers in China. The company has signed Olympic champions including Tully, Tao Luna, Jiao Liuyang, Wang Hao, Zhang Juanjuan, Zhong Man, flame, Huang Xu and so on. Ali sports will invite these athletes to join the platform and get the exclusive rights and interests of the stars in the Internet and offline business development. Ali sports can provide services for these athletes mainly in the areas of electricity supplier, training, live broadcast, including champion shop, champion school, champion channel, etc., to develop and promote their business image and build fans community, that is to say, champions can either sell "surplus value" of their professional skills on this platform, or go to the other side and enter "net red" reserve service.

In the current situation of sports industry, the sports brokerage business as an important part of the industry is lagging behind. The relatively casual and promiscuous situation has caused many athletes to pay a heavy price. Ali sports as an industry tycoon in this industry is obviously looking at the future of this blue ocean. However, for Ali sports, there are also difficulties. For example, at the moment, the fifth ring company that they signed the first step is more interested in the relative rights and interests of retired athletes, and the real rights of the "Red Net" athletes are truly attributable to various sports management centers.

In other words, the platform may also have an awkward dislocation. The retired champions who want to sell more of their own surplus value may not be interested, but the brand names who want to contact and offer can not connect with their "net red" athletes through this platform. Therefore, for Ali sports, it is important to pull Zhang Jike, Malone, Sun Yang, Fu Yuanhui and Ning Zetao to join the group.

In this regard, Ali sports also said, and the various sports management center meeting on the agenda, hoping to invite these centers and active athletes to enter, but Ali sports will not directly contact the athletes themselves. At the beginning of this year, Ali sports signed a contract with Mendes, the first broker of the international football industry, to join the star brokerage platform of Ali sports. After the 100 Olympic champions and world champions were settled, there will be more brokers joining the star broker. It is understood that in the bonus side, Ali sports brokerage platform will also uphold the business model of Ali has always been, its profit sharing will be an Ali sports and the entry side can accept the proportion.

For Ali sports, sports broking business may not bring high profits, indeed, it is an important part of the whole industry layout, which is in line with its positioning of China's sports economic foundation platform. But it is not easy to make the sports star brokerage business flourishing. The Rio Olympic Games are more than half, and the new Olympic cycle has already begun. It is impossible to catch the net red. Maybe it is a real avenue to catch up with new stars and train new net red.