Can AOKANG'S Semi Annual Performance Drop Slightly?

August 16th, Zhejiang AOKANG footwear industry The Limited by Share Ltd released the semi annual report of 2016 (hereinafter referred to as AOKANG shoe industry). It announced that the company's net profit fell by 3.06% compared with the same period last year, and its operating income dropped by 1.51% compared with the same period last year.

The reporter learned that the net profit of AOKANG footwear belonging to shareholders of listed companies was 212 million yuan in the first half of the year, compared with 218 million yuan in the same period last year, down 3.06% compared with the same period last year, and the operating income was 1 billion 602 million yuan, which was 1 billion 627 million yuan a year earlier, down 1.51% compared to the same period last year.

As of the end of the reporting period, the total assets of the company were 5 billion 313 million yuan, down 5.89% from 5 billion 645 million yuan a year ago, and the net assets attributable to shareholders of listed companies were 4 billion 1 million yuan, down 2.11% from 4 billion 87 million yuan in the same period last year.

The picture comes from the semi annual report of Zhejiang AOKANG shoe Limited by Share Ltd 2016.

In this regard, AOKANG shoe industry said, in the shopping center, Electronic Commerce With the rapid development of new forms of business, the retail channel pattern has undergone significant changes. The total retail sales of consumer goods nationwide has increased from 10.7% in 2015 to 10.3% in the first half of 2016. In the face of severe external environment and market changes, the company proposes to introduce "excellent footwear industry system" as a medium and long-term strategic development goal, adopt the "evergreen brand + Fashion platform" mode, and implement brand strategy, business strategy, channel strategy, retail strategy and supply chain strategy, so as to enhance the comprehensive competitiveness.

Meanwhile, according to the reporter, in the first half year, AOKANG shoes industry has taken the following measures to promote the "excellent footwear ecosystem" strategy landing:

Combing brand positioning and category planning

It is understood that, according to the medium and long-term strategic development goals, the company has adjusted the organizational structure in the early stage, set up a commodity planning system, and clarified the responsibilities of each post. The commodity planning system, through further carding of brand positioning and category planning, clearly identifies Changqing brand as the highlight of fashion business, the fashion platform's main leisure fashion, mainly promotes brand management of commodities; through fashion buyers' Forecasting of the trend of fashion and the formulation of purchasing planning, a reasonable product organization; through formulating product design and planning plan, coordinating product development, production, sales and other related links, and gradually scientifically matching SKU quantity, production volume and demand; through the formulation of information and information spanformation rules and processes, enhancing the level of independent research and development, and gradually realizing the R & D mode with design, R & D and innovation as the core driving power.

Gradual integration of online and offline development

According to the disclosure of AOKANG footwear industry, the first half of the company added 117 International Pavilion, 24 leisure hall. In the first half of the line layout, street stores, shopping mall and department stores go hand in hand, and plan to accelerate the development of "outlets" channel in the second half of the year. In order to promote the integration of online and offline development, the company has strengthened the price control of the online and offline sharing products, and at the same time, through the integration of the activity plan, the online and offline channels can promote the revenue in the promotion activities at the same time, and avoid mutual impact. Through continuous integration of products and marketing, the company's online sales and offline sales increased by 45% and 43% respectively over the past 618 years.

Retail operations focus on terminal members to accelerate development

It is reported that in the first half of the year, the terminal management process is standardized and standardized through the formulation and improvement of the terminal standardization management manual, the development of terminal management APP, and so on. In order to enhance interaction with consumers to enhance consumer stickiness, the company gradually opens up online and offline member channels to achieve unified online and offline promotions. In the first half of the year, there were 1 million 100 thousand members under the new line, and the proportion of membership consumption reached 40%.

In addition, it is understood that in the aspect of supply chain upgrading, AOKANG shoes industry has further reviewed and evaluated suppliers, improved supplier KPI assessment, integrated supplier resources, and formed a good cooperation mechanism with core suppliers, and gradually formed strategic stocking and vertical procurement.