Interview With Mr. Gao Zifeng, The Helmsman Of Saint John Apparel Stock Company

"Details determine success or failure, innovation creates the future" -- Gao Zifeng

Gao Zifeng, Saint John

The chairman of the board of directors of the stock exchange has been playing the business sea for more than thirty years. He is calm and elegant. He has keen insight and foresight to control the development of the market economy. Today's interview, let's approach Gao Dong and his clothing kingdom together.

I. reading guidance

Apparel is an international elite business travel menswear.

After 15 years of rapid development, ALFIERI has been running more than 300 stores in the Greater China region (including Hong Kong and Macao), and the number continues to grow.

ALFIERI's men's clothing is a craftsman's heart to treat every product, and it has firmly occupied a place in the fiercely competitive business men's clothing market in the world.

Two, interview content

Q: Hello, Gao Dong. Recently, the new spring and summer new products conference and order meeting of alfari men's wear in 2017 has been a complete success. Please give us a detailed description of the main styles and features of this new product.

Gao Dong: 17 in the spring and summer, AI Farley, in addition to continuing the noble and simple style of the past, in order to cater for the modern people's pursuit and yearning for the natural original ecology, the designer boldly integrated into the new elements of "natural temptation".

Inspired by the mysterious and spiritual British Dean forest, the design is inspired by green plants and animals throughout the entire product line to arouse the organic ecological connection between man and nature.

2017 the spring and summer new products mainly focus on natural customs, and meet the needs of people in modern society to pursue "releasing nature, freedom and freedom".

The shadow of the jungle, the birds, the animals and the mountains and rivers are presented on the clothing through the advanced techniques such as embroidery and printing. It perfectly interprets the natural theme of the impression jungle, making the whole series of 2017 spring and summer new products flowing with a mysterious and smart breath.

Q: as you say, this new product is close to nature. Does that mean that the material is more comfortable than before?

Gao Dong: Yes, this is one of the features of our new product.

17 in spring and summer, we strengthened the development of high comfort elastic fabric to make the wearer move more freely and smart. Besides, we also added fashionable sports outdoor products to meet the changing needs of the market.

Q: AI Farley men's wear has been on the high-end line since the introduction of the domestic market, including some private custom products. How do you intend to further improve the performance of AI Farley men's clothing next?

Gao Dong: to widen the overall price band to meet the needs of a wide range of consumer groups is one of the future strategic plans of AI Farley.

In order to be more competitive in the high-end brand, 17 spring and summer in addition to the development of high value round necks and high-end mulberry silk products, we also increased the high cost performance products for young consumer groups. All products will always maintain our quality and will not allow quality discount due to price.

In recent years, Alfred has increased the emphasis on the development of pants products. The fabric is constantly innovating, the version is good, and it fits the trend of the market. Pants products have become one of the fist categories of AI Farley, which has stimulated the growth of performance.

Q: it is said that China is one of the largest menswear consumption markets in the world. However, with the foreign high-end men's wear brands entering the Chinese men's wear market in recent years, it has greatly aggravated the fierce competition in the domestic men's wear market. Do you have any unique opinions on the future development of business men's clothing?

Gao Dong: everything has two sides. Fierce competition does not mean that there is no profit. With the development of China's economy, people's living standard has also been greatly improved. Besides women, men are paying more and more attention to dressing.

Decent dress reflects the identity and taste of a person, especially in men. They pay more attention to the quality, grade and design style of clothing than ever before.

According to authoritative data agency statistics, the consumption of men on clothing has increased year by year, and dressing on different occasions has further promoted the development of men's wear market. In the future, business casual wear and private customization will become a hot spot in the development of men's wear market.

The domestic men's wear market is far from saturated, and there is still much room for development. Facing the growing demand for personalized consumption of men's clothing, we must see how clothing companies seize this opportunity.

Q: when it comes to opportunities, what are your plans and expectations for the future development of AI Farley?

Gao Dong: survival depends on quality and development depends on innovation. If a brand wants to develop for a long time, it must have excellent products.

AI Farley can have a place in the men's wear market in China, and we must have our advantages.

In order to keep innovating, leading the fashion trend and meeting the needs of the market, AI Farley will continue to improve its core competitiveness and strive to create exquisite men's clothing in various directions, from the style, material, function and personalization, so as to promote the growth of performance and achieve a new round of brand leaping.

To become a leader in China's high-end men's clothing industry, to be a centenary brand and become a respected enterprise is our strategic goal. All our colleagues have been working hard for this.

Gao Dong's language is not very fast, just like the first feeling he gives to people, steady and restrained, not anxious, not impetuous. I think this is the character of thirty years of experience.

I would like to thank Gao Dong for his sharing. I also wish that the ALFIERI of Saint John clothing shares will continue to sell well, and we expect every new product to bring us different surprises every year.