Lining: Let The Old Brand New Vitality Come From The Athlete'S Experience.

30 years ago, he was "

"Once created the best record in the history of men's gymnastics, he ended his sports career with a smile of failure. After 30 years, he was a leader in the business of turning losses into profits, making the old brand glow young vitality -- the name of Lining, witnessing the Chinese people's cognitive changes in competitive sports.

Not very good athletes.

Born in Liuzhou, Guangxi, he studied gymnastics at the age of 8, and was selected to the national team at the age of 18.

Gymnastics seems to him to be a gift from heaven, though it is accompanied by injuries and fears along the way, but it is also full of happiness.

"Many people say that Chinese athletes are very bitter. I can't understand. Although I cried during training, I usually forget to sleep and never feel bitter.

On the contrary, I am happy to have the opportunity to learn new things and have competitors, because I really like gymnastics, and the biggest punishment for me is not to let me train.

Despite his enthusiasm for gymnastics, Lining admits that he was not a "good athlete" at that time, "he took a slingshot and hit a light bulb and climbed a tall building to dig a bird's nest."

The most "bold" behavior is love in the team: "my wife and I confirmed the relationship in 1981. In fact, the team is not allowed, so we seldom had the chance to get along at that time, most of which was to go to Beihai to make a boat, and to sneak away."

At the sixth World Cup Gymnastics Championships in 1982, Lining won 6 gold medals and a bronze medal in all 7 men's events, creating a myth in the history of world gymnastics, making him a real "Prince of gymnastics".

With this dazzling aura, he took part in the 1984 Olympic Games in Losangeles, preparing to write history again, but it turned out to be unsatisfactory. "Although I won 3 gold medals, 2 silver medals and 1 bronze medals in the Olympic Games, the whole competition was very depressed.

The US team controlled the referee team and the atmosphere of the scene. We lost the most confident team gold medal. To the omnipotence, I was also shivering, with mistakes, and finally to win the championship on a single item.

Cruel competitive sports made Lining an idol of a generation of Chinese, and let him down from the peak of glory.

At the 1988 Seoul Olympics, Lining, 25, had made serious mistakes in rings and vault events.

His bitter smile on the court also attracted the scorn of good people.

This year, Lining completed the biggest pformation of his life. He left his gymnastics for 17 years, retired quietly and started again.

Talk about losses without taboo

After retiring, Lining did a lot of things that he had never done before: running an enterprise, going to university or even playing video games, but it really made him once again the focus of the whole country and the whole world. He still appeared as an Olympic champion in the opening ceremony of the 2008 Beijing Olympic Games.

On the ignited ceremony of the public attention, Lining, who is 45 years old, has taken off "bird's nest" to break the psychological and physiological limitations and ignite the torch.

Looking back at that moment, Lining was still in the mood: "to represent the Chinese athletes to ignite the torch is particularly glorious.

Actually, I am an alternate candidate. The first candidate is Xu Haifeng.

Behind this picture, which can be included in the Olympic history, there are many untold hardships.

Lining disclosed that in order to keep secret, each training was done after a short time in the morning. It was difficult to train for a whole month, because the rope would shake and it was not easy to maintain uniform speed.

And I was a bit scared. I was scared out of my sweat when I went up for the first time and didn't do anything.

Later I tried to narrow my horizons and stare at my hands from the beginning to the end.

After 1988, before 2008, Lining's name was more influential on Chinese people in another way: in 1990, Lining sporting goods Co., Ltd. was founded and began to produce Lining sportswear; in 1992, Lining's equipment was selected as the twenty-fifth China Olympic delegation's designated award dress, ending the history of Chinese athletes using foreign sporting goods in the Olympic Games; in June 2004, Li Ning Co listed in Barcelona, and began another never ending road.

For losses, Lining did not shy away from it: "the homogenization of the entire market is very competitive, and we are determined to abandon some of the past business models, restructure and cultivate new models, resulting in financial losses in the process.

It is not easy to pform any enterprise, but I am confident that this is also my thanks.

Experience makes me more firm in facing difficulties and resists more pressure.