New York Wants To Open The Best Shopping Center In The World.

In August 16th, the Oculus station in New York World Trade Center may be the most expensive station in the world, Westfield

Opening soon.

Since the exposure of the flying bird station in March this year, the huge white building resembling a bird has become the most notable landmark in New York.

The Westfield is from Australia. It plans to build a 365000 square foot (33909 square meter) compound shopping center.

And Westfield, the world's highest market value retail property group, seems to be the only one that can afford to bear the imagination of New York's citizens on this new world trade center.

To put aside the description of the "eye catching building" and "the biggest shopping center", Westfield's most notable work is its efforts to digitize its operation.

Prior to that, Westfield London store had a very successful digital experience.

Two years ago, Westfield founded WestfieldLab in Losangeles, a team of over 70 people, and developed more digital tools to help Westfield London store operation.

In May 2015, WestfieldLab launched a mobile app called "eatontime" for Westfield London, which also won the gold award of the ICSC (International Shopping Center Association) competition.

"Eatontime" is an application of data feedback to integrate online and offline, which can smoothly achieve the purchase and drainage.

According to Westfield, they want to draw you from the screen to the physical store.

"In the past six months, retailers have begun to use data and technology more. This is the biggest change.

We have also done many discussions on how to use data to create better customer experience to improve performance.

Westfield CEOSteven Lowy, who is responsible for e-commerce, said.

Westfield integrates data from all shopping center retailers and stores them in a app, which allows for better store design and localization based on this data.

Consumers can also easily check the inventory of goods in the shopping center through this app.

If you need it

If this shopping center is out of stock, it will suggest you go to other branches to buy it.

In addition, Westfield also has self developed seamless parking guidance application iparking, shopping guide screen and eBay shopping wall.

Shopping guide for Westfield London

And in its newest World Trade Center store, the big ones have been stationed.

Also played a "digital".

Under Armour also launched the Connected Fitness platform in the new store at Westfield, where consumers can use it to get their own health data.

Aldo's app can give consumers mobile phone notification, which includes shop image display, customer experience, and can be directly related to social network sharing.

In the decoration of the shop, the male designer John Varvatos made full use of the technical advantages that Westfield might provide. He digitized the KarstenStaiger's photography works in Westfield. The vertigo New York city roof in the photo will be displayed on the 19 large screens made up of digital grids.

The exhibition begins at the entrance of the freeway on the west side of Westfield and ends at the elevator of Tower4.

John VarvatosX Westfield World Trade Center

Westfield group hopes for this new store in the world trade center. It hopes to become the best shopping center in the world to attract customers from all over the world, not just 60 thousand residents living in the center of Manhattan, or 300 thousand passengers who have to cross the station every day.