Waterproof Canvas Shoes, CONVERSE Works Again.

Nowadays more and more people tend to wear canvas shoes, because canvas shoes are not only comfortable, but also have a certain sense of fashion.

But the drawback of canvas shoes is that it is easy to get wet on rainy days.

CONVERSE recently launched an innovation to create a waterproof.

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The 2016 autumn new product preview in Shanghai is the new Counter Climate Climate series. It is not entirely new. Instead, it is a "all-weather" function on the basis of multiple cash flows by upgrading the material and the overall design. Specifically, the functions come from Shield Canvas's innovative canvas fabric and innovative Rubber rubber, so as to prevent fabric from splashing water, and even if it is not easy to enter the water in the water.

At the scene, we saw the updated Chuck Taylor All Star II, including the more classic Jack Purcell (opener laugh), Chuck Taylor All Star 70, and so on.

Compared with the prototype, the first feeling of the new Counter Climate series is that the material of the fabric is totally different. Actually, the material has already been different in the second generation of All Star (including the shoe sole NIKE Lunarlon, etc.), but this time, the workmanship on the upper part of the shoe and the bottom of the shoe can be seen again.

Oh Hyuk, the lead singer of the Korean band hyukoh, has become the spokesperson of the 2016 Chinese autumn and winter CONVERSE in China and South Korea. In the advertising film entitled "preparing for the wind and rain", CONVERSE's equipment has been specially displayed in Wu he's participation in the creation and filming. She stepped on all kinds of actions on rainy days in the Counter Climate series, including the evening party after the media activities, and the rain screen device was also designed to let the guests tread on the water.

In the young people set up a personality image, and now this image has a better product support.

Double deck design ensures comfort and outer layer is still water repellent fabric.

In addition to splashing water, the new watch also includes special fluorescent green and other bright color design, specialized 3M reflective elements, and targeted design for women. The whole rubber is too masculine, and the Counter Climate series has more comfortable knitted fabrics and two layers of design. In the embodiment of women's style, there are still rubber shoes with brand characteristics.

In addition, at the scene of the new event, there are also a series of special costumes and package appearances, which are closely linked to the theme of "calling for wind and rain". In another area, CONVERSE also brings a clothing branch called REMASTERED ESSENTIALS, which will become the main thrust of CONVERSE's next clothing.

Although it's just an ordinary new product release, CONVERSE's action is obviously faster than before. Think about the first generation of All Star sold for one hundred years, to this year, the second generation All Star Star has updated the material, and this year also has more people's eyeball Modern series, that is, CONVERSE firmly seized the market in the past one hundred years, and also showed a sense of urgency. As for the students who are still struggling with the problem of waterproof and degumming on the old All Star, can the second generation of the "two editions" update just one year satisfy you?