The Development Trend Of Garment Customization: The Development Pattern Of Garment Customization Industry In The Era Of "Internet +"

A few days ago, the national textile talent exchange training center, the China Talent Research Institute, dress talents Specialized Committee,

The first "China Fashion talent development and garment customization development forum" hosted by Beijing cloud garment times Technology Co., Ltd. was jointly hosted by the Institute of continuing education of Clothing Institute and the Business School of Yun Yi times. It was held at Beijing Institute Of Fashion Technology.

Nearly two hundred people, such as leaders, experts and entrepreneurs in textile and garment industry association, clothing and clothing professional institutions and enterprises and institutions in the field of costume customization, participated in the activities.

Forum "

The theme of "costume customization + talent action" is to explore the era of "Internet plus".

The development pattern and related talent construction system.

According to Wang Fei, the founder of the Yun Yi business school, one of the organizers of the forum, the garment customization industry demands high talents. It needs not only professional and technical personnel, but also professional service talents and management personnel.

Therefore, personnel training has become a key factor for the healthy development of China's apparel industry.

The forum also launched a "cloud clothing business school" training platform for clothing customization industry.

The platform is jointly sponsored by the national textile Talent Exchange Center, the school of continuing education of Beijing Institute Of Fashion Technology and the Beijing Yun Yi times Technology Co. Ltd., based on the Beijing cloud clothing times Technology Co., Ltd., and invited renowned management expert and President Wang Pu of Peking University longitudinal consultancy company as honorary president.

The forum ended in a warm atmosphere. Many participants expressed the hope that the forum could be held continuously so as to form a continuous sharing platform for Chinese apparel industry.

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In order to build up this group to brand relations between Yi Bang people and sports audiences, in May this year, Yi Bang people put brand elements into sports events such as the 2016 Qualcomm Xiaolong cup, Australia Australia basketball match and so on.

After winning the favor of Yang Yi and a group of heavyweight KOL in sports circles, Yi Bang people wanted to capture the sports fans with this effect.

Sponsorship of 2016 basketball match between China and Australia successfully won basketball KOL such as Yang Yi.

Just 2016 months after sponsoring the "Qualcomm Xiaolong Cup" cup basketball match between China and Australia, Yi bang made a set of imported Vinda suit suit and shirt for Yang Yi, a well-known basketball commentator of CCTV.

Before making clothes, Yang Yi carried out in-depth communication with Yang Yi in the dress consultant of ybon, including body analysis, fabric selection and process tailoring, color selection, etc.

Yang Yi is a famous commentator of basketball. He is humorous, witty, articulate, objective and impartial. His views are sharp and penetrating. He is loved by basketball fans at home and abroad. Sina's micro-blog fans exceed 4 million 760 thousand.

He is the only journalist who ever interviewed all three of China's top centers, Wang Zhizhi, Battelle and Yao Ming, who entered NBA. Yao Ming's biography tells Yao Ming's story from birth to retirement.

After Yang Yi received the dress, a piece of details in his suit suit got Yang Yi's social communication.

The details are "Apple dad" private custom embroidery (Yang Yi's nickname is apple).

Subsequently, Yang Yi repeatedly in Sina micro-blog explosion photos of clothes drying photos.

After the completion of Yang Yi's personal customization, the ybong custom made suits, shirts and other products for 5 heavyweight KOL players, including Xu Jicheng, Jia Lei, Tian Xinxin, Meng Xiaoqi and Liu Jia.

The same as Yang Yi, the 5 have also been immersed in basketball for many years.

Xu Jicheng is a senior reporter of Xinhua news agency, director of the interview room of the Xinhua sports department, and a famous basketball commentator. The circle calls it "big Xu". Its commentary is humorous and interesting, and it is good at popularizing the professional terms of basketball.

Jia Lei is a reporter for sina sports specializing in Chinese basketball. Yang Yi has written an article entitled "watching my brother Jia Lei", praising Jia Lei's professionalism and dedication to basketball.

Tian Xinxin, Meng Xiaoqi and Liu Jia are also well-known media players in basketball, and their strokes are dedicated to basketball.

Aiming at sports fans group how can the star effect be maximized?

However, nowadays more and more brands are starting to take advantage of star marketing. How can the people of the clothing industry join the brand for the star effect potential of the sports opinion leaders? What kind of posture should the sports fans market open?

In the view of Founder Fang Qin, the sports crowd portrait is highly consistent with the brand positioning of ybong.

Yang Yi and the "platform" of the sports leaders have become a "detonation" of the Yirong people to open the market.

Yi Bang people's sponsorship of sports events is not a rigid brand element implantation.

According to Nielsen research data, the Chinese sports population showed the characteristics of high education, high income and high position. The monthly income of their families reached 10699 yuan; 67% of them had bachelor's degree or above, and nearly 30% of them were management personnel (28%).

The brand target population of Yi Bang people is between the age of 25 and 45, and the middle class of the top 30%.

Most of them are middle and high-end white-collar workers in various industries, as well as business management personnel, that is, the so-called high-income groups. Their consumption demand keywords include quality, speed, personalization and cost-effective.

"The high coincidence of brand positioning is the core factor that we decide to excavate sports crowd."

With the increasing number of customers and potential customers, the consumer structure has changed.

With the stretching of age and customer demand gradient, besides the main suit, Yi Bang people and cooperative factories begin to develop more in new products.

It was easy to take care of shirts in March. In April, it pioneered jeans private custom door-to-door service. In May, it was the new season casual pants on the line.

In addition to continuing to focus on sports industry and sports crowd marketing, in the light of current trends, the possibility of Yi Bang people's involvement in the market of sportswear customization will not be ruled out in the future.