Fashion Week Will Become An Opportunity For Direct Interaction With Consumers.

New York

(the "Fashion Week" specifically refers to women's clothing) announces the official schedule of the 2017 spring summer series. In the eight days from September 8th to 15, there will be 69 fashion show in three main venues in New York, including Chinese.

Occupying up to 13% of the proportion, a record high, among the 9 Chinese designers, are the familiar designers: VIVIENNE TAM (below figure 1), VERA WANG (below two), ANNA SUI (Figure three).

TAORAY WANG

Wang Tao, the founder and Chinese designer, said in an interview that "New York's brand is more commercialized, more practical, and the characteristics of the financial center are consistent with brand positioning."

Wang Tao, the design director and general manager of China's local clothing brand "broadcast: sowing", founded in 2014 the clothing brand TAORAY WANG, which aims to serve global leading customers. He has been in New York fashion week for two consecutive years.

In addition, Limited by Share Ltd, the Shanghai daily fashion group affiliated to "broadcast: broadcasting", has recently invested heavily in buying a 4 story building in New York, SOHO, and some of them will be the first international flagship store of TAORAY WANG.

(above: Designer Wang Tao)

LANYU, New York, is the first to be unveiled in China fashion week.

In recent years, the founder of Lanyu (below) has been actively developing overseas markets. Last month, she released the 2016 autumn and winter series of LANYU orchid jade in Paris H telSalomon de Rothschild, Solomon.

In recent years, more and more Chinese designer brands have gone overseas. Some of them have taken root in the international fashion center cities. Many of them have studied in overseas renowned design institutes, such as frequent guests of New York fashion week. They graduated from the Parsons Design Institute of New York, based on the development of personal brand Vivienne Hu (below) in New York.

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Xu Xin Yin, who graduated from the Saint Martin School of clothing art, UK (below), after being a mother, named VICKY ZHANG, a high-end parent child dress brand, named after the name of her daughter. This is the first time that she has only been founded for a year to participate in the fashion week in New York.

In addition, designer Xu Xinyin also co founded the "RX fashion men's brand" with artists.

This is another Chinese children's clothing brand COMME TU ES who participated in fashion week. Liu Jia, founder of the brand, has studied in France for seven years. He has also studied in the overseas design school, Paris MOD 'ART International Fashion Institute, and served as lecturer of the French ESMOD Fashion Institute.

Designers are graduating from business, or should they start building brands after clothing companies? This is a problem that has been discussed in recent years. The Chinese designer, Luo Yucheng (below), who was born in 1995, once studied in New York Parsons design college, and founded his personal brand CALVIN LUO during his study.

This fashion week, the new models of men's and women's models will be shown in the fashion week of New York. The fashion week will become an opportunity for direct interaction with consumers.