2016 Tmall Double Eleven Global Carnival Rules And Investment Process Announced

Recently, I was told that

Officially announced the 2016 Tmall double eleven global Carnival

Rules and activities flow.

Eighth

Officially entered the competition stage.

The relevant information is as follows:

Activity rhythm

First, business registration:

August 18, 2016 10:00:00-2016, August 24th 22:00:00

Two, check the results of business registration examination, set up "double eleven shopping coupons", sign freight insurance and other related legal texts of Tmall double eleven activities in 2016: August 25, 2016 14:00:00-2016 September 1st 23:59:59

Three, commodity registration:

1. pre-sale goods: September 20, 2016 10:00:00-2016, September 29th 23:59:59

2. official commodities: October 13, 2016 14:00:00-2016, October 27th 23:59:59

Four, activity preheating:

November 1, 2016 00:00:00-2016, November 10th 23:59:59

Five. Official activities:

November 11, 2016 00:00:00-2016, November 11th 23:59:59

Interest points: merchandise discount, red envelopes, full discount of shopping vouchers, etc.

Traffic source

Tmall

Home page focus, home page top, search, live broadcast, fans lie, Tmall push, member EDM, SMS, station letter, Tmall mobile client &Pad resources and other resources.

Two, Ali group

Hand, Taobao, Alipay, Wangwang, Yi Tao, Sina micro-blog, Youku potatoes, UC browsers, drops, Gao De, shrimp and other key resources.

Three, external media

Portals, vertical websites, video sites, web sites navigation, search engines, wireless, mainstream Internet media, shopping guide, various app, mobile phone manufacturers, browsers, etc.

Four. Offline media

Covering a second tier city, major cities such as subway, shelters, buildings, broadcasting and other media.

Five, television advertising resources

CCTV and provincial satellite TV coverage.

The specific activity flow that merchants can get is supported by the content of consensus between Tmall and merchants.

Invitation for investment

First, merchant access rules

In 2016, the Tmall double eleven global Carnival business was composed of "double eleven activity merchants" and "double eleven happy merchants". If there is no special description, all of the above are collectively referred to as "merchants". The businessmen who want to enroll in the Tmall double eleven global Carnival in 2016 should also meet the following conditions of cooperation:

1. Tmall merchants must meet the "Tmall marketing activities benchmark rule": for details; Tmall international platform merchants must meet the "Tmall international marketing activities benchmarking rules": for details.

2. merchants agreed to voluntarily provide full shop products to meet the activity rules of "double 11 shopping coupons" and "seller's version of freight insurance" (except for special goods). For details of the terms of this paragraph, please refer to the fifth and sixth rules for investment requirements of this regulation.

3. double eleven activities businesses also need to meet the 2016 double 11 investment rules formulated by their respective categories:

4. Tmall international platform business needs to meet the relevant requirements of Tmall international platform related to Tmall double 11 global carnival.

5. Tmall will choose to cooperate with businesses that can better serve customers, including the best conditions including, but not limited to, brand awareness, activity fit, consumer demand, opening time, trustworthiness, insurance provision, and so on. According to the overall strategy of double 11 activities, Tmall will choose to cooperate with Tmall.

6. merchants agree that Tmall can manage and maintain the double 11 brand on the basis of integrity management, including, but not limited to, downgrading, warning, retreating and so on.

Merchants agreed to abide by the 2016 pairs of 11 activities management rules formulated by Tmall according to the actual situation of 2016 pairs of 11, which is also a necessary condition for Tmall to choose businesses as double 11 partners.

Two, commodity declaration rules

(1) requirements for commodity declaration

1. double eleven happy total mobilization merchants can choose three products to declare independently. The number of products declared in 2016 double eleven and double eleven activities is unlimited.

2. Tmall international platform merchants declare to participate in 2016 double 11 activity goods must support Tmall international tax value coupon use, detailed rules Click to check.

(two) commodity price requirements

1. to participate in 2016 double 11 goods from the merchant enter the price declaration system to fill in, the official goods fill time: October 13, 2016 14:00:00-2016 October 27th 23:59:59, expired declaration entry closed.

2. meet 2016 pairs of 11 pre-sale registration conditions of merchants, remind that in September 20, 2016 10:00:00-2016 September 29th 23:59:59 pre-sale goods registration, expired and closed.

3. to participate in 2016 pairs of 11 goods, the sale price of the official activities must be reduced by at least 10% on the basis of the lowest real paction price achieved by Tmall or Tmall international platform in September 15, 2016 00:00:00-2016 23:59:59 November 10th, except for some categories (see the second terms and first points of the rules).

4. in the 2016 double 11 pre-sale products, the pre-sale price must be reduced by at least 10% on the basis of the lowest real paction price reached on the Tmall or Tmall international platform in September 15, 2016 00:00:00-2016 23:59:59 October 20th, except some of the categories (see the second terms and first points of the rules).

5., in order to ensure the brand influence of double 11 shopping carnival, especially the attractive price of double 11 pre-sale goods to consumers, the pre-sale goods should not be depreciate during the pre-sale period, otherwise consumers will have the right to pay the lower part according to the lower pre-sale price. At the same time, they should participate in the sale of 2016 pairs of 11 and 2016 double 11 pre-sale goods, the sales price of these commodities should not be lower than the pre-sale price, otherwise consumers have the right to ask the merchants to compensate the difference between the pre selling price and the official activity price.

6. in order to ensure the impartiality of activities, fulfill the "double eleven" brand's commitment to consumer services and enhance the shopping experience of consumers, the price protection period of 2016 pairs of 11 active commodities in the 15 days after the end of double 11 activities in 2016 (00:00:00-2016 November 26th 23:59:59) in November 12, 2016; during this period, the sales price of goods that participated in 2016 double 11 activities should not be lower than the official activity price or the pre-sale price (two for the lower price).

7. businesses can sign the freight insurance agreement, choose whether they promise to "store half off" in the background system, choose the "all shop half off" business, voluntarily promise that all the goods in the store must enter the price declaration system to fill in the truthfully, and the merchants voluntarily promise that all the declared commodities will not only be full of the "commodity price requirement" clause, but also promise that the sales price of the official activities on the double 11 day of the whole store must be at least half off.

Merchants who choose "half off of the whole store" but do not meet the above commitments, agreed that Tmall will get off the shelves by November 11, 2016, and that the "half off of the whole store" will not be affected by the above requirements, and remind businessmen to choose according to the actual situation.

8. according to the fourth provision of the document No. [2015]1382 of the issuance price adjustment, "if the operator carries out promotional activities by comparing the price with other operators or other selling formats, it should accurately indicate the meaning of the price being compared, and prove that the price of the marked comparison is really based", otherwise, it will constitute a price fraud.

In order to ensure the legitimate operation of Tmall and businesses, taking into account the marketing results, merchants can choose to compare the sales price with other formats to promote sales, and fill in the counter price according to the actual situation; businesses should fill in the counter price truthfully.

If the seller's special price is not true, the Seller shall bear all legal liabilities arising therefrom.

The price of 2016 double 11 counters will be filled out by businesses independently. It is the price of different stores of goods and services (hereinafter referred to as "commodities") sold outside Tmall, and the price of 2016 pairs of 11 should be the manufacturer's tag price or suggested retail price (the above prices need to be generated by real estate sales by line or offline). If the real price is not sold, it should not be filled out at the above price, or the price approved by the national statutory authorities such as the local price bureau. The details refer to (Tmall international merchants should comply with the relevant laws and regulations of the country where the registered place is concerned).

9. in order to protect the brand reputation of double eleven, at the same time, in order to protect the seller's special price, the selling price of the movable commodity is true and effective, and meet the requirements of this investment regulation, after the price reporting system has filled in the active commodity price, the seller can no longer reduce the activity commodity to less than 2016 double 11 activity price before the 2016 double 11 sale. If the seller chooses to sell the activity commodity before 2016 double 11, no matter whether it is actually traded, the merchant should immediately reduce the 2016 double 11 price of the moving commodity in the price declaration system, so as to ensure that the double eleven brings more favorable prices to consumers.

Three, merchant mail request

(1) businesses should provide the place where the goods are collected from the mainland for full court mail in mainland China (except for Hong Kong, Macao, Taiwan and overseas).

1. in the movable commodities, the items of land, lift and air drying clothes rack, storage cabinet, bathtub / bathtub, bathtub / foot bath, beverage, dairy products, rice, cooking oil / flavoring oil, bicycles, tricycles, children electric vehicles, torsion cars, baby trolleys / walkers, children's rooms / tables / chairs / furniture, car seats, children's beds / cribs / cradles / dining chairs, bed guardrails, and suitcases should be supported under the category of commodities (except in remote areas, Hong Kong, Macao, Taiwan and overseas).

2. treadmill / large fitness equipment, treadmill / small and medium-sized fitness equipment, bicycle, electric vehicle / electric vehicle parts, electronic / electrician, basic building materials, home decoration materials, hardware / tools, tires and wheel products can not support mail, but should support the package logistics * service (except in remote areas, Hong Kong, Macao, Taiwan and overseas).

3. mobile phone number / package / value added service, mobile / Unicom / telecom charging center, education and training, Tencent QQ area, online game card, aquatic meat / fresh fruit and vegetable / cooked food, newspaper subscription, newspaper subscription, residential furniture, business / office furniture, decoration design / construction / supervision, whole house customization, large fish tank *, new / used car, vehicle (dealer), motorcycle category goods can not support mail and package logistics services.

Among them, the new / used car, vehicle (dealer), motorcycle category commodity need consumers to mention.

4. Tmall supermarket (except the hypermarket store, electronic coupons) single order full 88 yuan mail.

Four, merchant shipping requirements

In November 11th, 00:00:00-2016, November 17th, November 11th, the order of consumer payment, except for merchants (except virtual category *), must be shipped before the latest November 20, 2016 23:59:59 and sent to the logistics company. It is ensured that consumers can check the logistics status of the order in the logistics company system at the latest (November 25, 2016 23:59:59), or delay shipment processing in accordance with the Tmall rules (Tmall international platform products are processed according to the relevant rules of Tmall international service rules) and so on, according to the "rules of the Tmall".

2.2016 year November 11th 00:00:00-2016 November 17th 23:59:59 consumer payment order, merchant delivery time special requirements:

1) customizing, pre selling, furniture building materials (refers to residential furniture, commercial / office furniture, home furnishings, electronics / electricians, basic building materials, decoration design / construction / supervision, hardware / tools, all house customization categories) in the details of the commodity details page for the description of the details of the details of the goods, and the other special cases are negotiated by themselves.

2) furniture and building materials large categories [refers to sanitary ware (bathroom cabinet, toilet, shower room, basin), floor, tile, paint, paint, door, wire, foundation building materials, large commodities, higher than 0.6 cubic meters or more than 20 kilograms of lamps and security] goods should be completed 20 days from the date of payment by consumers.

3) fresh categories (fresh fruits, fresh vegetables / vegetable products, raw meat / meat products, seafood / aquatic products / eggs, egg products, ice cream / frozen products) can be shipped before 23:59:59 November 25, 2016 and logistics status can be found.

4) other special circumstances shall be negotiated between the buyers and sellers themselves.

Five. Freight insurance requirements

2016 "

"Freight insurance service" is to reduce the double eleven sale of goods on the day after the predictable return of disputes, is to save social resources, improve consumer shopping experience, avoid consumers for seven days no reason to return the goods and unnecessary freight loss, is the business and Tmall as 2016 "Tmall double eleven global Carnival" necessary conditions (except some categories * goods), in order to facilitate the rapid progress of the investment process, all the selected businesses should be registered in 2016 "Tmall eleven eleven global Carnival" activities through the audition registration page carefully read the freight insurance agreement and timely signature, the specific requirements are as follows:

1. signing time of freight insurance agreement: August 25, 2016 10:00:00-2016 September 1st 22:00:00; after successful signing up to November 11, 2016 23:59:59, merchants (including merchants who have independently opened freight insurance services and signed freight insurance agreements in double 11 registration process) are not allowed to withdraw from freight insurance services.

2. the effective time of freight insurance: November 10, 2016 18:00:00-2016 23:59:59 November 11th;

3. the effective range of freight insurance: except for some category * goods, because of the particularity of pportation, freight insurance is not supported. Other categories of goods in activities shops are required to support freight insurance in the period of double 11. The scope of support is as follows:

(1) consumers are photographed and paid in November 10, 2016 from 18:00:00 to 23:59:59 in November 11, 2016, and freight class insurance is required to support freight insurance in the first class category.

(2) consumers will pay the advance payment in advance from October 21, 2016 to November 10, 2016 00:00:00, and the payment will be completed on schedule in November 11, 2016. The freight forwarding insurance is supported by the first class sales orders of 11 orders in the scope of freight insurance, which are supported by the commodity class one. "23:59:59"

(3) at 18 o'clock in November 10, 2016, all cargo details in the event shops will have a freight insurance service sign, which does not support the goods under the category of double 11 freight insurance in 2016. There will be no freight insurance service on the consumer's order page, that is, the order will not generate premiums.

(4) when a shopping cart orders a number of items in the same shop at the same time, if all the goods belonging to the first class of the goods are covered by freight insurance, all the goods in the parent order must be supported by freight insurance.

If the merchants do not agree to sign the freight insurance agreement, please stop the registration and preparation of the activities related to the double 11 in 2016. Tmall has the right to choose not to cooperate with the merchants.

After the effective time of the freight insurance, the sellers are reminded to timely withdraw the freight insurance and avoid the continued effect of the agreement on the business.