In Order To Adapt To Industry 4 And Internet +, Many Garment Enterprises Have Chosen To Do So.

In August 26th,

The leader of the custom electricity supplier industry announced that Yi Bang people were stationed in Wuhan, and formally arranged the Hubei clothing custom market.

Yi Bang is a dark horse in clothing retailing industry.

Customization of this subdivision occupies the absolute advantage of market share, supplier resources and capital acquisition.

After just three months of "internal strength training" period, Yi Bang people "integrated into the battle array" to further speed up the national strategy of urban expansion.

Using Internet to connect directly to consumers and industrial 4 factories

Yi Bang people are specialized in providing customized services C2M platform, in order to network marketing + door-to-door volume +

The C2M mode of factory shops cuts into the garment customization market.

Ybong never set up a physical store. Customers only need to move their fingers to submit an appointment on the APP/ WeChat public address. They can enjoy the beauty dress consultant's door-to-door tailoring service at home.

They are all from the international advanced shop OEM.

The price of the factory ranges from 299 to 10000 yuan, and it only takes 10 days from volume to receipt.

Because directly connected to consumers and factories, there is no middleman, no physical store rent, clothes and accessories on the same accessories and Workwear standard suits and other business clothing pricing is only about 30% of the entity's fixed shop.

The unique operation mode of Yi Bang people has not only gained continuous acclaim from customers, but also launched a revolution in garment industry.

In less than 3 months' time, it has been awarded two rounds of tens of millions of financing by Wu Jiong, a well-known investor in Zhejiang University.

Since March this year, Yi people have accelerated the strategy of urban expansion.

As of the end of May, Yi Bang people have already allocated 73 cities in East China, Southern China, North China and central China.

In the early August, the number of service customers of Yi Bang had already exceeded 50000 points.

However, the number of customers in regular clothing stores is 200 to 300 a year.

For the rising period

For example, the number of customers increasing exponentially.

CEO Fang Qin expressed concern about the existing service capability of the team.

After a number of meetings with two partners, Fang Qin's clapper board decided to adjust the expansion strategy of the company externally, optimize internal management and service capabilities, and continuously optimize the internal workflow, especially the upgrading of the training, evaluation, incentive and management mechanism of customer service department and dress consultant.

Not only that, in June this year, Yi Bang people set up call centers to upload all after-sales service and call records to the backstage.

The completion of call centers can at least reduce half of the time to deal with after-sales problems.

How to meet the personalized needs of Wuhan business people

Homogenization competition is becoming more and more popular in the clothing consumer market, so that consumers' desire for personalized demand is more prominent.

As the consumption demand of the middle class changes from pursuing brand to "personalized" and paying attention to "cost performance", the market space for private customization will also become bigger and bigger.

It should not be overlooked that high-end customization is not new to Wuhan, where there is a certain high-end custom market base.

Compared with the traditional high priced stores, high customization cycle and time-consuming consumption experience, Yi Bang people bring their customers to stay at home, experience the beauty dress consultant free door-to-door volume, enjoy the luxury experience of the international luxury brand clothing with the price of the fixed store 30%, but the customized time limit is only 10 days.

"

The mode of network marketing + free door-to-door volume + industrial 4 factory shop is very unique for Wuhan market.

People in the clothing industry have replaced offline promotion with online marketing, reduced promotional costs, abandoned physical stores, saved rents and decoration costs, process information, customer order data and

The factory seamlessly butt up, making customization accurate and fast.

Fang Qin mentioned.

The price stimulus, quality assurance, experience optimization, so that the Yi Bang people not only leveraged the traditional high marginalized 80% of the new middle class market capacity, but also because it provides convenient door-to-door volume services, as well as ultra-high cost performance, thereby ensuring the customer's repeat purchase rate.

With the accumulation of big data, Yi Bang people can make clear portrait customers and serve target customers accurately.

Next, the clothing industry hopes to integrate more high-quality resources in the industry to form a healthy and efficient ecological chain, thus promoting the 4 revolution of the industry and making clothing customization a normal life.