Men'S Clothing Enterprises Are Facing A Phasing Out Crisis.

Insiders assess the current status of the industry: "

Is in the doldrums, under the line

The growth rate of online retailing is slowing down, and textile and clothing are slowing down.

Still weak, this is the status quo of the textile and garment industry.

Recently, Busen shares and Hasen shares were handed over to the first half of 2016.

According to Busen shares and Hasen shares, the net profits of the two companies belonging to parent companies in the first half of 2016 were -2308.44 yuan and 53 million 683 thousand and 200 yuan, respectively, down 298.21% and 37.44% respectively.

It is understood that in the textile and garment industry consumer market downturn, many textile and garment enterprises began to try to break through the pformation, hoping to find a new profit growth point for the company.

Shen Wan Hongyuan issued a recent research report that in the second half of 2016, the investment strategy of the textile and garment industry is that the demand is sluggish.

Most of the men's wear cups are "cups."

In fact, for the current textile and garment enterprises, while the consumer market is in the doldrums, the performance of various enterprises has also dropped sharply, especially the performance of men's clothing enterprises is particularly serious. The decline in the performance of Busen shares and Hasen shares is a portrayal.

In addition, in the first half of 2016, the same performance in the men's clothing was also encountered in the first half of 2016.

According to a quarterly report, the net profit attributable to shareholders of listed companies reached 9 million 492 thousand and 700 yuan in the first quarter, down 86.16% from the same period last year.

At the same time, the news bird also expects the first half of 2016 to make a loss, and the net profit from January 2016 to June is between -1.2 billion yuan and -1 billion yuan.

The company explained the reason for the loss, that is, terminal retail continued to slump, the main brand reported the decline of the income of the birds, and the growth of the HAZZYS brand slowed down. Other brands, San Jack and flangdon, continued to shrink strategy because they did not conform to the brand development trend, and the losses increased.

In addition, CABBEEN apparel, which is gradually pforming its retail business in wholesale mode to the selling mode, has declined 31.5% in the first half of 2016.

The company said that the decrease in retail revenue was mainly due to the decrease in sales and the increase in retail discounts. The decline in net profit was due to the decrease in sales revenue, the increase in inventories, the increase in returns and the increase in operating expenses.

Considering the weakness of the macroeconomic environment and the increasingly obvious online shopping, CABBEEN clothing has closed down the poor physical shops and slowed down the pace of new retail outlets.

As of June 30, 2016, CABBEEN clothing had 1012 stores, compared with 47 in December 31, 2015.

Some analysts have pointed out that the demand for brand clothing industry is still lingering at the bottom of the market, due to the downturn in the economy and the downturn in demand.

In the past two years, the domestic men's wear industry has been in a downward trend. This is because compared with the traditional retail industry, the current market changes and consumer behavior change lead to men's clothing enterprises have to face the situation of squeezing bubbles, and the final result is to close several stores that have been widely opened.

In fact, not only men's clothing enterprises are facing the crisis, but the entire textile and garment industry is facing the elimination of the market.

Insiders analysis: "the overall downturn of domestic retail industry may take a long time to complete the re balance of supply and demand. The overall upgrading, differentiation and individuation of domestic consumption needs the active adjustment of the market supply side to satisfy.

In the future, some brands, formats and categories that are unable to meet the main consumer groups will fade out of the market. Another part of the brand and channel will have the opportunity to adapt to consumers through the positioning adjustment, product and service quality improvement, marketing and channel innovation, and achieve continuous improvement in share.

Numerous enterprise pformation is full of tricks.

According to the insiders, with the change of consumers' purchasing decisions, traditional clothing enterprises should keep pace with the times and adapt themselves to the changing consumer market.

It is understood that in most of the textile and garment enterprises announcing pformation, the first step for most enterprises is to pform the wholesale sales in the past into retail sales. However, under the changing market of personality consumption, the former uniform design of clothing is also facing the end of being abandoned by consumers, which urges businesses to have to cater to consumers' preferences and change their own clothing design and production again.

Take the Hai Lan home in the field of men's wear as an example, the company recently said that the brand of "Hai Ju rabbit", the brand of Hai Lan's home, is the sub brand of the 18 to 30 year old female group.

That is to say, the main brand of "men's Wardrobe" will increase and gradually develop women's clothing category.

In the industry view, the most common pformation direction of the textile and garment industry is to move closer to the "Internet +" direction.

For example: Shenzhen women's clothing, August 4th, issued a notice on the evening of August 4th. It plans to buy 75% stake in Bai Qiu network with its own capital.

In addition, on Saturday, the company announced that the company intends to issue 17 million 889 thousand and 900 shares and pay cash to the counterparty by 10.90 yuan / share, with a total consideration of 371 million 400 thousand yuan, the acquisition of 80% interest in fashion front and 70% equity in Beijing Xin Xin.

At the same time, the company intends to 11.47 yuan / share non-public offering, raise matching funds not more than 195 million yuan.

Statistics show that the main business of fashion front is Internet advertising and marketing business, and the main business revenue source is all the sale of advertising resources for the banner Onlylady women's ambition platform.

Beijing Shixin's main business is the sale of advertising resources for its Kimiss girlfriends network platform.

On Saturday, the paction itself was part of the strategic pformation of the company.

The takeover intention is to build the media and social platform of the company, the fashion IP incubator platform, and enhance the company's capabilities in customer draining, content conversion and business realisation, so as to achieve the goal of building a fashionable IP ecosystem.

Of course, in addition to the reform of its own clothing products, there are also some textile and garment enterprises, through mergers and acquisitions, and other ways to increase the new business to save the textile and garment industry's performance decline.

More enterprises through mergers and acquisitions to directly change the main industry, or even after a big profit from the backdoor, quit the A share market.

Take Kaiser shares as an example, the company achieved operating income of about 219 million yuan in 2016 1-6, down 23.14% compared with the same period last year. The net profit attributable to shareholders of listed companies was about 45 million 880 thousand yuan, up 188.29% over the same period last year.

According to industry analysis, the increase in net profit is mainly due to the completion of the acquisition of Shenzhen cool Niu Interactive Technology Co., Ltd., Hangzhou magic Technology Co., Ltd. and Sichuan Tian Jia Jia Network Technology Co., Ltd., and the profit margin of the Internet wide entertainment business increased by 195.89% over the reporting period. The operating profit increased by 166.65% over the same period, and contributed significantly to profits.

If Kaiser shares wade in hand and make a big profit, it is a special case of the company's successful pformation. Then, in the near future, the pformation of Da Yang's creation is even more thorough, and it will probably turn itself away.

From the recent announcement of the company, it can be seen that once the major asset reorganization of the company is successful, the founder of Dang Yang, who is based on the clothing industry, is likely to be replaced by the express pass, and the main business of the company will also be pformed into a courier industry.

According to the announcement of the founding of the Da Yang, the major asset reorganization has been conditionally approved by the SFC.

The industry believes that this means that the rapid pit of backdoor Da Yang creation is basically determined.

According to the reorganization plan, the company intends to purchase all assets and liabilities through the paction of the sale of major assets, the issuance of shares to purchase assets and the matching of funds, and purchase 100% equity in the express delivery system. The total paction price of the express delivery is 17 billion 500 million yuan.

After the completion of the paction, Da Yang will pform from a garment manufacturing enterprise into a comprehensive express logistics service company, and its main business will be pformed completely.

The controlling shareholder of Yuantong Express will become the controlling shareholder of the listed company. Yuantong Express will be the real controller of the listed company, and Zhang Xiaojuan and his wife will become the actual controllers of the listed company.