Fast Fashion Is Now Going Downhill, Is It Not For Consumers?

In October 2013, In s de la Fressange and

The two sides signed formal cooperation in 2014.

In addition to cooperating with In s de la Fressange, UNIQLO also established research and development center in Paris and invited Hermes's former garment design director, France.

Christophe Lemaire is the artistic director of the "Uniqlo U" series.

Last month, Japan's fast selling group, the parent company of UNIQLO, also talked with the creative director Alber Elbaz who left Lanvin last year, but declined to comment.

"We want to be loyal to our starting point and who we are by delivering the brand information from Japan to the world," said John C Jay, global creative director of Fast Retailing Company of UNIQLO.

Jay joined the fast selling company in 2014. Before that, he served as the creative director of advertising company W+K Portland and set up a team of W+K in Japan.

He is also the planner of this marketing campaign.

At the same time, in Japan, China and other markets, the new marketing of UNIQLO is also necessary.

We need to increase the added value of consumers in these markets so that they can continue to consume their products.

It seems that UNIQLO wants consumers to find answers from the question of "what are we dressed for?"

This year, sales data for the first three quarters of UNIQLO show that during the period, group sales revenue amounted to $12 billion 480 million, but pre tax profits fell by 46.4% to $617 million, and operating profits fell 23% to 1 billion 270 million US dollars.

UNIQLO said that the root cause of the drop in performance was exchange losses. However, insiders said in an interview with reporters that the continued expansion of terminal outlets was the main factor in the decline of UNIQLO profits.

Sun Xun frankly said that at present, fast fashion brands including UNIQLO should return to the original product, get rid of the price war puzzle, innovate and develop more products that conform to the characteristics of 80- 90 consumers. Secondly, the mobile Internet era has made the channel of brand communication more widespread and the cost of pmission is even cheaper. Therefore, fast fashion brands can also take this opportunity to rebuild their brand's IP and regain market competitiveness.

Ma Yun once said that the world's most admired businesses are only two, one is Starbucks, and the other is UNIQLO, because the two have done the best.

However, it is Ma Yun's so respected UNIQLO, still can not escape the performance of Waterloo, join the fast fashion brand retreat army.

The fast fashion that has once been very popular is now on the decline. It can not help but ask people to question whether fast fashion starts to walk down the altar or is it not for consumers?