Is The Retail Store In The Second Half Of The Year A Revival Or A Rebound?

Traditional clothing electric shock while the electricity supplier is also "return to the physical store".

With rising costs and fierce competition,

Under the pressure of the impact, traditional costumes are "electric shock".

The fast fashion brand "UNIQLO" has already got electric shock early, and has gone out of a different way of electronic commerce.

2015 double 11.

To force the brand to become a sales champion! HM and Zara are also reluctant to open up online channels.

National brand Hai Lan home, Semir has been in Tmall, Jingdong and so on.

Open flagship store.

Mei Bang began to try O2O pformation as early as 2009.

Platform.

At the same time, the electricity supplier is also "returning to the physical store".

First, don't say that Jingdong, Ali and other electronic business platforms have invested in traditional retail.

Brand Han Du and Yin man began to open offline stores.

This shows that online traffic has become a bottleneck, and the value of physical stores has been increasing.

Enterprises attach importance to.

This is one of the reasons for the revival of traditional retail.

But this does not mean that traditional retailers can continue to wait for customers to come to the business mode.

Experts warn that if no change is made to better meet consumer expectations, traditional retail will end.

What should the traditional retail do in the future to better satisfy the consumers' expectations?

Traditional store technology pformation from single screen to multi screen

Traditional stores can take advantage of Internet technology.

Shop digital pformation, enhance the storefront scene, three-dimensional, intelligent display function, carry out the full channel marketing.

For example, the use of WeChat service number access member management, to develop mobile terminal market.

Use the tablet to display clothing, communicate with customers online one by one, recommend matching, make an appointment to try out clothes, so as to complete the sales.

Finally, the traditional stores become digital stores, that is, display all kinds of goods through smart devices, increase the flow of customers through the game interactive coupons, and extend the time of customers' stay.

At present, these changes are being popularized in stores.

A development trend of enterprises.

Shop is no longer a simple sales function.

As a chain store, it is necessary to change the role orientation from the past single sales and profit center to the service center, pick up point, commodity display center, or a good place for consumers to loitering.

The physical store must improve the overall shopping experience to satisfy the new generation of consumers who are keen on shopping through multiple channels.

Enterprises should take

As a supplement to online shopping experience and consumers' self search products.

In the future, there will be more commercial forms, experiential, scene oriented and service oriented.

Providing a consistent consumption experience

From pricing to inventory to return, every part of retail experience should be centered on improving the convenience of shopping.

Even if they are online, mobile terminals and

Shopping will not be affected at all.

Whether they choose to buy online, pick up goods in a physical store, buy them in a physical store, choose to deliver goods, or use coupon codes issued online in physical stores, in short, consumers want a coherent experience.

In a time when consumers can shop with a mouse click, any obstacle can quickly turn into an irreversible loss.

Improving consumer shopping experience is endless.

Most successful

Consumers are the core of all, not the number of sales channels.

As a traditional retailer, we must aim at providing consumers with the ultimate shopping experience, which can satisfy consumers' shopping needs at any time and place.

Transformation of stores is essential, such as increasing leisure areas, opening up children's areas, luggage storage areas, and increasing the time of customers' stay in stores.

Besides, intimate service is also indispensable.

Although the consumer centric approach is critical, we are still far from the end.

Or, there is no limit to the pursuit of improving shopping experience.