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    IFF Gallery To Create A New Concept Of Fashion: Affecting A Generation

    2016/8/22 16:24:00 44

    IFF GalleryFashionGeneration

    Decades as decades

    Fashion industry

    Experienced veteran, IFF Gallery CEO, Mrs. Tong Li Dan, is very optimistic about the feedback from the concept store. "Homogenized products are the low criticism of the domestic fashion retailing industry. IFF Gallery has deeply analyzed the domestic luxury consumption situation through the big data, and has relied on the personalized guidance of the international professional team to balance the attributes and characteristics of the products, bringing the European fine culture and high-end quality life to the domestic middle class consumers.

    The key to meet individual needs is the strong differentiation advantage of IFF Gallery's brand.

    On the other hand, the concept of "European price and international standard" launched by IFF Gallery for the first time is a traditional subversion.

    Luxury goods

    The face of domestic proofing, Hai Tao's order of consumption embarrassment, this initiative has been praised by many cross-border trade colleagues.

    For consumers, they can enjoy the same price in Europe to IN fashion, and save both at the same time.

    Cross border shopping

    The cost of the machine liquor can also avoid the disadvantages of the electronic business which is limited to the sea. It is more important to experience the most representative European fashion in IFF Gallery.

      

     Traditional showroom


    Traditional showroom

    "C terminal retail is only part of our offline entity business. IFF Gallery international fashion center is also committed to becoming the most influential showroom in China, and to build domestic boutique retail channels for international brands."

    IFF Gallery, Mrs Tong, shared with a group of business partners who came to consult: "in recent years, the demand for personalized shopping and the acceptance of international fashion are increasing. This makes the trend of overseas consumption larger and larger. The huge potential of the sea scouring market makes more and more international brands begin to reach the Chinese market.

    How to quickly understand the needs of the domestic market, customize the market strategy that suits Chinese characteristics and solve the key nodes such as delivery deadline, bargaining power and quality inspection management of retail terminals become the biggest obstacle for many overseas brands to quickly stay in China.

    IFF Gallery has seen the parallel supply and demand relationship between domestic consumers and international brands, so we have built a strong international team, looking forward to the distinctive overseas.

    Designer brand

    To Chinese consumers in China

    Clothes & Accessories

    The retail industry has set up a new and fashionable attitude.

    The cooperation of international brands from the simple designer, brand and retail terminal bridge function, to promote the promotion of China's fashion industry consumption.

    In the future, we hope that through the IFF Gallery platform, we will provide more excellent overseas brands with one-stop services including marketing promotion, sales agents, public relations activities, management consulting, investment and financing services, supply chain management, and become the most influential comprehensive showroom platform in China.

    More importantly, the IFF Gallery platform can also help domestic distributors solve the problems of high cost of goods purchase and difficulties in inventory turnover compared with traditional businesses.

    In addition, for the C end consumers, the IFF Gallery platform will have the opportunity to master the platform for the first time.

    international brand

    The latest release of the season has first-hand fashion information, enjoying the "customizing" service that is called order.

    IFF Gallery will open the IFF Gallery international fashion center in the next 5 years to the 9 major cities in the country, and nearly 70.

    Brand trend

    Set up shop, lay the whole domestic network access, create the first B2B2C cross border fashion center in China.


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