How To Manage Clothing Inventory With Big Data?

Business ideas and business models are lagging behind.

But with good data, the three step can effectively manage the goods.

Once you have established your retail store,

It is very crucial to identify problems, propose solutions, plan implementation, process supervision and inspection.

Now, commodity management is analyzed and solved from three aspects:

Commodity analysis

1, turnover accounting

Turnover days = average inventory / month sales * month days

Average stock = (early month inventory + month end inventory) /2

The turnover days of retail stores are generally 60-90 days, and the number of turnover days is not reasonable. For example, the turnover days with high price will be high, and the turnover days will be low. The turnover days of people with high turnover will be low, and the turnover days with high flow rate will be high.

Turnover days can also be understood as: according to the current sales situation, how many days can the existing inventory be sold?

Turnover days are also very important indicators for measuring the efficiency of fund utilization, for example, a store sells 100 thousand a month, and the turnover days are 60 days, and 200 thousand of the inventory is required.

Therefore, it can be found that the problem is easy to compare according to the comparison of their stores.

We can calculate the turnover days of our shops. At that level, the turnover days of a store are accounted for in this way. Can we calculate the turnover days of specific categories? For example, the turnover time of our store is 60 days, and it can not represent the turnover of all kinds of goods, it is also reasonable. It also needs to calculate the turnover days of each category in the store, and the turnover days of good sales will be low.

This analysis method can be used to analyze whether the category is reasonable.

From the analysis of turnover days, do not think that the lower the turnover days, the higher the higher the worse, but to maintain at a reasonable level. For example, if your turnover days are too high, it proves that your store business efficiency is not high, and the turnover days are too few, so your shop will be out of stock.

Therefore, we can not generalize, and we can make reference for ourselves.

2. Sales share and inventory ratio.

The proportion analysis can find out our main products, that is, what products we create for 80% sales, first make a percentage according to the category, for example, I run 10 categories, and then see how much the sales of each category are.

We can list, for example, bra 50%, pajamas 20%, underwear 20%, and other 10%, we can know what our most important categories are, and create the highest benefits for us, so that we can focus on it and focus on solving its problems.

After finding out the key categories, we need to refine the depth further. For example, we sell underwear category, we sell 50 thousand in a month, find out the proportion of different types in 50 thousand, and which models account for the number, the top 5 or the top 10 are the key new styles after us.

In the later paragraph, we need to analyze the reason, that is, inventory shortage or salesperson problem, or the product is not suitable for shops. This provides the basis for our solution.

We do the sales account after coming out, you will have to do some style ranking. The purpose of making the style ranking is to determine which styles are best sellers, normal, general and unsalable, the four styles are different.

How to divide these styles can not be completely divided according to the sales division, nor can it be completely divided according to the turnover days. Because our clothing sales are good or bad may be related to many reasons, which may be related to the customary sales promotion or incentive policies of the salesmen, or it may be caused by our shortage, so we have to analyze them synthetically.

Generally speaking, a simpler method is to make a turnover ranking from low to high first according to the sales rank, and add the two ranking to the order of ascending and descending order from small to large.

Note: the design of special situations needs to be picked out.

The style is divided into four parts at this time.

1) Bestseller: ensure that its stock is sufficient, and we can not affect our sales because it is out of stock.

2) slow sales: promotion.

The higher the death rate, the higher the monthly discount rate, so it is almost the same thing to sell at a discount and postpone the sale in advance, so we should try to sell the styles in the unsalable money and return our funds back.

3) normal paragraph: observe method, because these styles may become bestsellers or general funds at any time, so they should be dealt with pertinence.

4) general: less than the best seller, mainly for shops, and we are mainly made up of best sellers and general funds.

The style should be very clear, and also need to communicate clearly with the shop assistants, which are selling well, which are observation funds, which are unmarketable funds and do not deal with activities.

Replenishment is restricted to

And generally, the best seller has enough money to make up for the lack of analysis.

After a month, our style analysis comes out, and our daily work will be clearer.

The way and method of dealing with each section is also very clear.

Here is another important idea.

We must make quick turnover. Cash flow is very important. We must not lose money, but also clear goods and cash.

Inventory ratio is also the same. Making an auxiliary data helps to make daily orders, while data analysis can only solve popular problems, simple daily problems, and the needs for special situations are singled out separately.

Two. Commodity scheme

1. The structure of goods

First, there's a big shop.

Structure, the structure of goods from popular perspective, from different levels of analysis, the structure of goods is not the same.

The most common category is the category structure, and whether the category structure is reasonable should be analyzed. For example, as an underwear shop, I also run swimsuits and furniture clothing.

The structure of goods consumed by locals is complete. If a store is fixed, the structure of goods is still crucial to performance improvement, so the category must be suitable for local consumption.

How to analyze the category structure is reasonable, the category structure is dynamic, and it needs three data to analyze together, namely, the sales structure, inventory structure, row structure, and the three structures are combined together to determine whether the structure is reasonable.

Theoretically speaking, our product mix is the best among three data sets.

For example, underwear sales accounted for 50% of total sales in total stores, and half of inventory. Chen accounted for half of the inventory, which is relatively reasonable.

In fact, it is impossible to do this completely, because there are special cases, some goods are displayed, some products are promoted, and the display places are relatively small, so the nature of the products is different to decide the difference between the three structures.

As for the structure of goods, there are other structures from other aspects, such as crowd structure, whether shops operate women or men.

Is there a child or an elderly person? The age is 20 to 30 years old. Is there any student? In terms of the product's fashion, my shop guarantee 20% is very fashionable, 50% is convention, and 30% is sales promotion. This is also a category structure. The key is to see where the key direction of our store is, and where to focus on analyzing one or two category structure is enough.

Category structure is doing analysis, it can also do ring analysis or year-on-year analysis, because there is a gap between different store data, only the same shop has historical data to compare it easily to find problems, such as low sales this month, we need to see whether the category data is low, and whether the category data is a small number of problems, and gradually deepen, to do the analysis from big to small in order to grasp the problem. If the analysis starts from the very beginning, it will be very troublesome, because he has so many data that it is very difficult to find out the problem.

2. Display of goods

Rules can be changed without exception. According to the general rules, the original intention is to win everyone's attention and arouse everyone's desire to buy.

Specific columns can be cut into three parts: the front, the midfield and the backcourt.

The best place is the front court, facing the consumers directly, the backcourt is the worst position, and the consumers need to go to the end.

Different stores display different products in three blocks.

Corresponding to three pieces, the product can be divided into several blocks.

According to the price, the products are divided into three grades: high, medium and low, relatively low price to the door to do, high to the inside to do, the midfield shows some moderate price.

There are some small categories that can reflect the fashion of our exhibition, and show less fashion than the fashion, so that we can grab the guests' eyeballs.

There is a little trick for women to do underwear. Women like to pick up things with mystique. They can pick up the desire to buy, so we will choose some small categories to put them to the door. This looks very rich in goods and the price is not high. It can attract exhibitions to help store increase the rate of entering shops.

Some matching items must be displayed together. Guests can take them and mix them with each other to improve the unit price.

Including entry rate, turnover rate, joint sales rate and customer unit price, display has different effects on each indicator.

This is all in marketing, and goods are not shared.

Goods are listed in these main aspects.

3. Inventory management

For clothing, it's very important that many big businesses die because of improper inventory management.

The more intuitive thing about stocks is that they are less likely to enter the stores everyday, and they are short of goods.

actually

In general, it plays a major role in the budget of goods in the whole season, which has a 80% effect on inventory management. In the later period, the small handling of occasional sales and sales promotion has only 20% effect on inventory management.

The budget of goods is very critical. As we all know, we have a chain store, because its radiation range is extremely limited, so there is little explosion in sales performance, and the growth of general shops is also relatively stable. For example, it is impossible to do 200 thousand in 100 thousand months next month, and the general situation is 10% and 20% respectively.

Such growth accounting can be seen that a quarter of a store may do 600 thousand performance, gross margin 50%, that will only be able to purchase 300 thousand of the goods, procurement of 300 thousand goods also need to consider the ability of the store to handle inventory.

My suggestion, my personal experience, my own processing capacity is less than 20%, that is to say, I order at most 20%, or less than 20%, and more than 20% of the sales can be promoted by the processing capacity of my own store. Over 20% will exceed the capacity, resulting in extrusion and less than 20%.

But if there are too many, the relationship with suppliers will be better.

So my personal control range is plus or minus 20%.

According to this

I have an idea. For example, I only have 300 thousand purchases in half a year. In fact, when ordering, you can reserve 80% points, that is 24 to 250 thousand, so that inventory control will not be a big problem.

Secondly, daily inventory control and contact order cycle.

The longer the stock, the bigger the stock. If a week is ordered, the stock will be enough for a week except for the basic display. If the order is booked once a month, there will be one month's sales volume besides the list.

According to the analysis of commodities, combined with the basic style, to ensure a virtuous circle, there is no big problem in inventory management.

Three, commodity positioning

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If we analyze or propose solutions, we should have at least one basis. We must have a target, which is around the positioning of goods. The positioning of goods refers to what impression you want to leave in the minds of consumers.

For example, if you want to make the guests feel that I am selling cheap things, I can only find some low price, cost-effective, so all products are launched according to this positioning, the impression that customers are impressed with you is low price, do not want to enter a high price, so that others will have this impression.

If the high price is sold, it will affect the impression of the guests, which will also affect the later sales.

If you want the guests to feel good quality, you need to find good quality goods, how to control the category structure and how to control the turnover period.

Maybe some shops want to make the guests think that the category is abundant. When he comes here to shop, he needs to analyze the quantity of the products and need more categories.

Some people want to make the guests think that the style is updated quickly, so we must constantly develop new styles.

Once the location is fixed, it will guide us to look for goods, sales promotion, commodity analysis, inventory control and training.

Therefore, we must not be divorced from the positioning problem.

Don't change at will. Once the changes are made, people will be ambivalent about your understanding. In this way, trust will drop, and if trust is impaired, performance will naturally drop.

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Like people, people who trust people are more worthy of communication.

On the other hand, the positioning of goods is a promise to the guests. Once the promises are committed to the guests, they are solidified.

Does Q1: turnover days also apply to wholesale factories?

A: is suitable for all, but not from a sales point of view, such as the number of days of inventory turnover, and the efficiency of warehousing and inflow. It can also calculate the turnover days of the whole plant, the number of raw materials, the total inventory of finished products and the finished products sold in one month, and the disposal of some materials and the total turnover of the whole plant.

If the turnover days are counted, we can know how big the investment is.

Q2: positioning for various products, how to control prices? Biased young white collar.

If A: is a young white-collar, its consumption intensity is not enough. Second tier cities

Generally less than 300.

The price gap between categories can not be too large. The difference between the category of the same income group can not be too large. The price is consistent with the location of customers. If you are positioning after 90, the price may be low. If the elderly are positioned, the cost performance must be high.

Q3: which way to choose a product with stamina?

A: Commodity analysis, this is also the sales of Qin SI system, which can basically be seen from data export.

I am talking about turnover days, and there is turnover rate in Qin's purchase and sale.

There is only one truth in the number of days of turnover.

There is a turnover ranking below the sales report.

Turnover must be a turnover on the premise of certain time.

For example, the turnover rate of one month.

There is no time to turn around.

Turnover rate = sales / average stock. Turnover days are re inventory / sales and multiplied by sales days.

At the same time, Qin Si has a sales ranking in the purchase and sale of inventory.

Do not manage your shop by feeling anymore. Imagine doing business as well.

Management, do these three steps! I believe you will not be troubled by the tedious commodity management. What is the inventory analysis will be clear at the moment, and there will be corresponding solutions to the problems.