Women'S Weight Loss Business Is Thrived, Giving Birth To Women'S Sportswear Market.

Competitors coming from all sides

Sports brand is the right thing to do sportswear, but now

Competitors are not just brand names.

We should make preparations for the influx of all kinds of forces in the field of sports brand, such as underwear brand, fast fashion, net red brand and so on.

First, let's see how strong the forces are.

Lulu lemon is Canada's high-end professional yoga brand. Lulu lemon opened its first store in Vancouver in 2000. Due to its characteristics of close fitting, comfortable and exhausting, it has been expanding rapidly in recent 16 years.

In North America, it is the preferred sport dress for yoga and fitness.

Lulu lemon announced its expansion in the Asian market in September 2014 and expanded its focus in the Chinese market.

In 2015, it entered Tmall flagship store in China.

For now, Lulu lemon has not yet fully lined the line.

Lulu lemon sports BRA sells for $58, and the price of 7 cent bottompants is 88 dollars.

As a famous underwear brand, love is in full swing.

Also want to share a slice of soup, opened up a sports line - Aimer Sports, advocating healthy life.

There are not many sports shops in Ningbo product line. I only see a silver Thai underwear store with sports products, which only occupies a very small position.

The price of the sports products is basically the same as that of Lulu lemon, a sports BRA sells for 420 yuan, and the seven cent bottompants are priced at 460 yuan.

Now a popular word is IP (Intellectual Property, literal plation is intellectual property), through personal brand building to create their core values, and finally realized.

The super IP, represented by Xiao Jie, is also in the market of women's sportswear.

With her strong personal image and value, she created what she called "beautiful body concept" and founded shape your life, which is the main product line for women's fitness clothes.

At present, only Tmall flagship store, the price should be close to the people, the price of sports BRA is around 200 yuan, and the price of 7 pants is around 260 yuan.

UNIQLO as the representative of the fast fashion, is also gradually joining the competition in the women's sports market.

UNIQLO has opened the product line of UNIQLO SPORTS. I have seen window posters in physical stores, but at the moment they are

There are not many specific products in Tmall store.

Market structure has not yet formed.

Although all fields want to enter a cup of women sports market, but in the current form, no brand has emerged in the field of Chinese women's fitness.

Lulu lemon is a synonym for women's quality life in North America.

First look at the old brand of sports, Nike ADI has been famous for footwear.

They have always been a product of their auxiliary sales. They are not fashionable in fashion design. Although women's sports BRA have been producing, they have not formed a climate.

Andemar, as a newly rising sports brand, focuses on tights, but it is not perfect in the layout of the channel. In Ningbo, Andrew's special counters are not popular, and the brand image is not popular.

NEW BALANCE has relied on the retro jogging shoes for a while, and has recently fallen into a predicament of declining sales.

They are not competitive in the market. From the current market shops, they haven't even come up with a series of women's fitness programs.

To see Lulu lemon entering the Chinese market from abroad is bound to take a very long time to adapt.

The rule of survival, super IP has a unique advantage in publicity, but her personal size is too small to match the brand.

As a publicity network, the supply chain and stores are not her expertise. It is possible to make a self entertainment brand.

Old brand

All of these brands have their own environment to adapt to.

Old brand sports brands only make a series of women's fitness, new brands are derived from the original brand, many of them are sold in the original counters, product lines are not rich, channels are not perfect, publicity is not in place.

The poster is highly consistent with women's yoga practice.

This is the current situation of women's sports market.

Market demand is great.

The gym is very hot, but the women I saw in the gym did not exercise very much in professional gyms. The yogi stayed at the stage of the first yoga class of Lulu lemon. Most of the students wore sportswear made of cotton polyester blended fabric, which was neither close to body nor sweat, and even had an embarrassing perspective.

Most of the sportswear worn by women are men's fitness clothes, which are smaller in size and matched with women's colors. The industry calls it "small change and powder change", but women do not want to wear inappropriate clothes.

Exercising.

I find it professional.

Exercise can make the mood more enjoyable and make exercise easier to insist on.

This shows Chinese women.

The market demand is very large, and the potential market potential is unlimited.

There is no strong brand in the market, the market structure has not been formed, the market opportunity is very large, everyone can compete freely in this field.

Although ushered in the second spring, but in the industry, the advance of the brand often does not advance or retreat.

As long as you are not careful, you will be taken away by a new trend and become the victim of the times.

Perhaps the next spring in the sports brand will be the field of women's fitness clothes. Are you ready to compete in the market?