ZARA Is Known For Its Fast Response In The Fashion Industry.

An interesting contrast is that

The response to the plagiarism incident is quite different from that of the general high fashion brands.

The latter usually takes remedial measures quickly, such as formal apology, withdrawal of products from the series, or even the whole series.

Fast fashion brands often refuse to respond, and there are few remedies.

The reason for this is that the business mode of fast fashion brand determines that it is not easy to be damaged by plagiarism because of its high fashion brand.

They are not famous for their product quality and originality. The reason why they are concerned is that people can buy large imitation copies here cheaply.

ZARA is a famous Spanish fashion brand. It is also one of the four fashion chains in the world. It has nearly 1000 stores in more than 40 countries, and is expanding to the world at the speed of opening a new store every week.

Since its foundation, ZARA has been known for its fast response in the fashion industry.

ZARA's strategic position is to provide customers with "affordable fast fashion".

To ensure the realization of this strategy, ZARA has adopted a "fast, small, diversified" business model to achieve rapid design, rapid production, rapid sale and rapid updating of the market.

At the same time, ZARA has also constructed a unique supply chain system and management process to ensure that the market objectives are achieved.

The brand competitiveness of ZARA is not imitated by all fashion brands in the world at present.

Without scale, after all, it is possible for everyone to achieve scale.

The mode used by ZARA is called Vertical Integration, vertical shipment.

Greatly shorten the shipment time: an average of 2 weeks, so the fast fashion brand represented by ZARA can have 15-20 Collection a year.

In the past 10 years, fast fashion giants such as Zara and H&M have conquered the market because of their inspiration from fashion conference products, lower pricing and larger storage networks.

The birth of independent fast fashion can be traced back to East Asia, where the most affordable and stylish brands have existed for many years.

In this challenging market, fast fashion may be the best opportunity for new designers and entrepreneurs.

There is still a long way to go for these start-ups to become the threat of fast fashion giants.

Although the advantages are different, overall, the reason for the success of fast fashion brands is its fast, fashionable, parity, and low quantity.

Another important reason for the success of fast fashion is the change of consumer mindset and demand.