Nike Moves On And Off The Olympic Stadium.

The Olympic Games are the biggest sports festival this summer.

Business is also a good opportunity to rush sales.

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Under Armour and so on, no matter the industry leader or the rising star has joined the marketing war one after another.

Nike, as always, spends a lot of money on Olympic sponsorship. Unlike previous Olympic Games, Nike can only play the "edge ball". Nike is the official supplier of Rio Olympic Games. This means that Nike can use Olympic related words and icons for marketing, which is more operable.

Nike, the sporting goods giant of the United States, sponsors more than 40 countries' Olympic committees or provides sporting goods support, including long-term cooperation with the United States, Brazil, Kenya and Estonia, and cooperation with sports organizations such as China Athletic Association.

In addition, Nike also sponsored a number of world famous athletes from more than 20 major events, such as Brazil football star Neymar (Neymar), tennis player Serena Williams (Serena Williams) and sprinter Allyson Felix.

Nike refused to disclose the specific amount they invested in the Olympic Games, but their global promotion strategy will undoubtedly become an important driving force for them to achieve the strategic goal of "before 2020, with annual sales volume of 500 billion dollars".

While the whole world is focusing on the Olympic Games, Nike has put its vision on young people outside the sports field.

Recently, Nike will cooperate with Rio to design and build 22 creative stadiums.

Nike's big sports venues are mainly in some idle corners in the city, such as under viaducts, abandoned highways, abandoned boxes in city streets and so on.

As the most popular event this summer, Rio Olympic attention continues to heat up.

For the world's major brands, the four year Olympic Games have also become the arena of marketing war.

"Unlimited" is the theme of Nike's Olympic marketing.

In Nike's view, the use of "unbelieving limit" to talk about Athletes' performance or product design means unlimited possibilities and encourage every sport enthusiast to break through in athletic sports.

So far, Nike has launched a series of inspirational short films with the theme of "unbelief limit", which has exceeded 20.

Under the theme of "no confidence limit", each athlete's story short films have their own different angles, such as "vitality and disbelief", "willpower do not believe in limits", "courage does not believe in limits" and "solidarity does not believe in limits" and so on. This extends the theme from a richer perspective.