While Focusing On The Olympic Games Around The World, Nike Turned To Young Rio.

Skateboard boy

While the whole world is focusing on the Olympic Games,

But they put their eyes on young people outside the playground.

Recently, Nike will cooperate with Rio for urban cooperation.

And built 22 creative sports venues.

Nike hopes to encourage more local young people to revive the habit of sports in this "sports revival" campaign.

Nike believes that the lack of sports venues and equipment leads to lack of atmosphere, which is the main reason for sports becoming more and more scarce.

Basketball court and football field

"The children of this era are the least favorite sports generation, and the children in Brazil are the least favorite sports people in South America." Jorge Casimiro, vice president of Nike's global community construction project, said in an interview: "we want to change this situation, starting with these small Olympic villages and fundamentally changing the habits of a generation."

In Brazil, obesity is a persistent development problem among young people.

According to the statistics of the Brazil official geography and Data Committee in 2009, about 35% of the children aged between 5 and 9 had worries about becoming a little fat boy. 17% of the children had become little Fuwa. Compared with two sets of data of 10% and 3% in 1975, we have reason to believe that if we do not control, in 2022, the whole city will become the world of little fat children.

Nike's big sports venues are mainly in some idle corners in the city, such as under viaducts, abandoned highways, abandoned boxes in city streets and so on.

The design of "old things pformation" and "one thing with multiple uses" also made Rio's "Olympic Village" look refreshed in detail.

Skateboard Road

The open space under the flyover is converted into a multi use basketball court and football field.

Abandoned roads in cities

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Square Reconstruction of sports facilities

Nike expects 25 thousand to 50 thousand local children aged 7 to 12 to use these sports venues.

In order to make the children more active, Nike is also preparing to provide 600 well-trained pre school physical education teachers, along with more than 4 pieces of continuous investment each year.

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A teacher running a team

With so much love marketing, will the Brazil NPC fall in love with Nike?