Intelligent Or Will Become The New Profit Growth Point Of Men'S Clothing Brand.

With the increasing popularity of wearable devices,

There is also a surge of undercurrents in the field.

Some clothing in China

Has begun to try intelligent experience.

Not long ago,

Men's first smart store opened.

It is reported that this red bean men's shop is based on the concept of "intelligent red bean", which combines shopping, entertainment, leisure, wisdom and experience.

The cafe has set up functional areas such as coffee leisure area and Touch entertainment area, integrating shopping, entertainment, leisure and wisdom into shops, reflecting the new experience consumption concept.

Li Jinzhu, vice president of the red collar group, said that as a professional clothing company specializing in the production of high-end clothing, Hongdun has gone through 10 years of upgrading in its exploration since 2003. It has made use of the Internet to pform enterprises, deepen the integration of information technology and industrialization, stick to the origin of consumers, and effectively solve the contradiction between customization and mass production.

The company has set up a mature and perfect mode of advanced customization, and has fully opened up various business links, including order, purchase, technology, production, logistics, customs clearance, and so on, which has brought about a huge increase in order quantity, output value and profit.

In addition, last month, a smart jacket from the famous men's brand seven card was formally launched on the Jingdong public chip, and instantly formed the trend of explosion, attracting a large number of fans to support.

It is reported that this cooperation is the first time for Jingdong to raise chips and Qipai menswear. The two sides have been planning and implementing for more than 7 months. Through the creative solicitation of B and C, the idea of bringing together intelligent technology, making handicrafts and opening the brain hole, we have opened up the unique public incubation ecological incubator resources of Jingdong public chips. From the product prototype, the online crowd raising project to the clothing production production, the whole process of the production of Jingdong public funding platform from 0 to 1 has been presented.

Analysts believe that the men's clothing market is mostly homogeneity management mode, relying on single product support, once the market is blocked, it will fall into a loss.

With the increase of rents, the cost of stores is getting bigger and bigger, and advertising costs and staff costs are becoming smaller and smaller, so the traditional commercial layout is no longer applicable. The mobile Internet era and technological innovation are the consumers' concern and can also attract consumers.

Therefore, intellectualization will become a new profit growth point for men's clothing brand.

For the time being, the layout of the world's top garment enterprises in terms of intellectualization and Internet is still at the initial stage, which is a very good catch up opportunity for the development of Chinese enterprises.

Intellectualization will be the landing point of the new strategy for garment enterprises. To seize the draught, we will have an important piece for the future pformation of clothing brand and the future consumer demand.

Cao Peikun, director of the electricity industry research department of Analysys think tank, believes that the Internet industry, with the core of "Internet +", has gradually extended to industries, manufacturing and other fields. "Internet +" integration of software and hardware will promote the formation of the new industrial system. Industry 4, the intelligent industry will become an important part of the industrial Internet.

In the future, the business mode of C2B customer driven will be the mainstream business mode. With the continuous deepening of big data application and precision marketing technology, the income structure of China's online retail enterprises will change.