Quan Zhilong First Launched The Limited Joint Name Tmall Flagship Store To Sell The People

Korean singer

It is the first time that Quan Zhilong has launched a joint series with 8 Seconds.

The joint venture will undoubtedly make fans look forward to it.

Prior to this, Quan Zhilong and Zhou have played a joint venture, jewelry prices are thousands of thousands, the most expensive Pendant Necklace price is as high as 55 million.

In contrast, this time with the joint name of 8 Seconds, it seems to be too many people.

In fact, the 8 "X GD" series consists of two parts, one is the dress designed by Quan Zhilong, and the other is specially selected by Quan Zhilong.

In the eyes of fans, this series of clothing has obvious GD style in terms of style and design elements. From the perspective of ordinary consumers, this series has such basic styles as T-shirts, striped shirts, and pilot jackets. This popular fashion, print and Slogan designs are closely following fashion trends.

Quan Zhilong's cooperation with the 8 Seconds is similar to that of the vast majority of stars. The stars tell designers what they want, and then decorate the details of colors and prints.

The whole series looks rather plain and reactive. In general, the single product is practical and good, but there is not much residual quality of stars around it, but there is no design that makes people look sharp and clapping.

This joint series includes a pure color T-shirt.

Striped sweater, sweater, cowboy jacket, pilot jacket, windbreaker, burlap jeans, cap, shoulder bag, hand bag and so on.

8 the main feature of the "X GD" series is the gender neutral design. Many single products offer both male and female sizes.

And the upper part emphasizes the effect of oversize, and the smallest size of most styles is 170/S.

As a joint series, of course, the personal imprint of the protagonist is indispensable.

8 Seconds specially designed a "DRAGON" logo and a dragon pattern for this purpose, and the words "Too fast to live", "too young to die." in Quan Zhi Long tattoo were also printed on various single products in the form of printing.

In addition, there are also pictures of the right T dragon shirt on several other T shirts. Several photos also increased the value of T-shirts priced at $99 to 299 yuan.

The price of the whole series is still close to the people, 99 yuan of pure color T-shirt, 199 yuan cap.

But it is a lot more expensive than the regular series of brands.

Interested partners may wish to visit the flagship store at 8 Seconds Tmall. Some of the products have already been opened for purchase.

Perhaps many students feel quite strange about the name of 8 Seconds. In fact, it is indeed a very young brand. It was founded in 2012, and entered the Chinese market only in 5 months.

But whether it comes from birth or momentum, the 8 Seconds is not a simple role.

It is the brand of SamSung group and is the same as the Bean Pole, the costumes sponsor of Rio Olympic Games Korean delegation.

Although it was not established for a long time, it was regarded as ZARA and UNIQLO of Korea.

To tell you the truth, it is hard to define the design style of a fast fashion brand precisely because the brand itself often does not value the style itself.

However, every family has its own characteristics, which generally reflect some style of the region.

For example, the Japanese style of UNIQLO, the American style of Forever 21, and so on, and the use of "Korean style" to describe the 8 Seconds is probably the most intuitive way.

But since entering Tmall in May and entering the Chinese market, the performance of 8 Seconds is not ideal.

Including the joint sale of KaKao with a discount of less than 100 yuan, the T-shirts still sell less than 100 per month, compared with the joint sale of THE FACE SHOP and KaKao during the same period.

For 8 Seconds, it is not a difficult task to invite popular idol to endorse, but the first big move after entering the Chinese market is a more thick choice.

Not only can we bring a beautiful sales data with the help of a joint name, but we can also win the fame in China with Quan Zhilong's popularity.

More importantly, joint name instead of endorsement is a better choice for the image maintenance of both sides.

Hallyu singers created a more artistic image, while fast fashion brands displayed a more fashionable posture.