Han Du Clothing House Started 7000 Yuan, But Created Tens Of Billions Of Businesses On A Word!

Today, I want to talk about a company that everyone is familiar with. Han Du Yi she 。

To tell you the truth, Dao Ge began to think that it was just a Taobao. clothing The brand was astonished after serious understanding.

Han Du Yi house is actually China's largest "Internet brand eco operation group". Among them, there are 18 private brands, plus cooperation, with more than 50 operating brands.

What you see on Taobao is clothing, underwear and even Women's Shoes The first selling brand is likely to be the Korean clothing house.

Dao Ge picked up the earnings report of Han Du, and sold hundreds of billions of dollars in 6 years. Since 2012, it has been the first in the electronic business platform. Last year, they sold nearly 3 hundred million in double 11 and 1 days.

So high cash flow and profit, very scary!

I heard that the new three board listed in the previous period has become the first successful Internet apparel brand in China.

It is to say that Zhao Yingguang, the founder of Han Du Yi house, is a real grass root. He first made a purchase on behalf of Taobao. But at the same time, he was the first entrepreneur to contact China's electricity supplier.

However, in just ten years, the team has expanded from the initial 40 to more than 2600 now, and the annual turnover has increased from 200 thousand to 1 billion 500 million. Developing more than 30 thousand products every year is beyond the number of 22 thousand Zara per year, becoming the number one in the world.

An Internet brand developed from Tmall has been listed as "the first brand of Internet apparel brand".

Zhao Yingguang has several characteristics that impressed me very much.

First, it is enough to fight. It is said that I have three micro signals, which radiate more than 10 thousand entrepreneurs and high quality users. Send a number of WeChat related to Han Du house every day. He said, "you can not let me see your circle of friends, but as long as you can see me."

The second is hard work and super diligence. He often saw articles that he forwarded in the middle of the night.

After ten years of starting a business, we are looking at the fresh meat.

Dried into old bacon.

It's only more than 40 years old. All the hair has gone off.

Third, intelligence and strong learning ability. They created the "single product whole operation system with the core of group system", and made the most efficient online brands of Taobao. The model was selected by Tsinghua University MBA, Yangtze River Business School, China Europe International Business School and Harvard Business School EMBA teaching case database. Peking University, Fudan University and Zhejiang University followed closely, and produced a case.

The so-called "single product whole process operation system" refers to every product, from the design, selection, production, shooting, sales, promotion and other entire life cycle as the core of the "product group", independent operation of product groups, independent accounting, with more than 90% of the decision-making power, and marketing departments, planning departments, only responsible for making the rules under the framework. "Group system" lets Korea's clothes shed run out quickly. Even now, this model is still a model for numerous enterprises to imitate and study.

A founder who has a strong understanding of brand operation has recently launched a major event that has made the entire clothing market turbulent. Zhao Ying took the Korean clothing house to Korea, and made a national fashion designer competition. He also got the wind and water and got the official recognition of the Korean fashion world.

First, let's talk about what's going on. Recently, Han Du she worked with J-one Partners, a Korean brokerage company, to make a "Korean fashion designer competition", which is a national fashion designer competition. And the movement is very big, the South Korean "fashion designer's father" River Dragon water, "fashion king" Cui Fanxi design big coffee has been invited out, of which Cui fan tin is the founder of South Korea's "GENERAL IDEA", consumers cover Li Zhongshuo, Su Zhixie, Jeong Yong Hwa and a crowd of Korean pop stars.

Zhao Yingguang said that the purpose of this competition can be said to be the power of one country to select the top talent for the Korean clothing house. In addition to promoting the exchange of fashion between China and South Korea, more importantly, the Korean clothing house, which has a good cooperation with the Korean fashion industry, is able to further improve its product quality through activities, so that Korean fashion can better serve Chinese fans, so that Korea's clothing house becomes a bridge for the exchange of Chinese and Korean fashion industry.

Today, Dao Ge came to analyze with you how the Korean community has built up a large-scale activity to radiate the whole group's strategy.

Standing outside fashion doors has become the leader of fashion brands.

People who have made clothing know that design quality and brand are the core competitiveness of the clothing industry.

Why did Han Du Yi run to Korea to do this competition?

At present, Korea has led the fashion trend of Asia in fashion, which is Korea's design advantage. Comparatively speaking, the grasp and acuity of fashion in China are still lagging behind.

Many high quality brands take the opportunity to open up the Chinese market, and the Korean clothing house has many fans and strong brand potential. It can make use of its own resource advantages as the fashion promoter of the strategist and the Korean brand as a whole, and run the good Korean design, good products and good brands.

The competition can further enhance the influence of Korea's clothing house, which has already been exposed and influential, so that the quality brand that wants to develop the Chinese market realizes that the Korean clothing house will be their best partner.

In addition, the competition can select a group of top Korean designers for Han Du Yi house, so as to further enhance the product strength with the pursuit of quality as the goal.

It is very smart to farm products after having channels.

Making public relations with phenomenal events

At present, the whole domestic Internet apparel brand has entered the competitive white hot state. Both the original brand and the net red shop have gradually revealed the phenomenon of homogenization of products. Every year, there are more than 30000 kinds of new products to be built by Guang Han Du Yi house. Such a quantity is a great challenge for the company to voice its brand to consumers.

And Korea's clothes house can find the original designer's activity to Korea, and it can produce a great effect of voicing. The power of one country can only look for a famous brand in the fashion design world. The handwriting of Han Du Yi Shah is enough to shake the whole apparel market.

Moreover, to rob a country with an enterprise, or a recent special concern to South Korea, in addition to being able to embody the strength of Han Du Yi she, the most important thing is to catch the eye of the consumers, so that we can understand the strategy of the Korean family's clothing group through this activity, and see the relentless pursuit of the design and quality of the Korean home.

Continuous exploration of business models

Han Du started joint venture with Discovery brand in 2015 to make DiscoveryKids outdoor children's wear. Later, it established strategic cooperative relations with Japan ONWARD and Germany Zalando.

This "Korean fashion designer competition" is the first cultural industry project after the signing of strategic cooperation agreement between J-one and Partners. The purpose is to see whether IP can be hatched by a program, which is very important for the whole Korean home.

If this business model is explored successfully, then as a Korean style, European and American style and Chinese style, nearly 50 fashionable lifestyle brands from all over the world will be able to instantly upgrade the commercial liquidity of Korea's clothes house.

A simple program activity has such consideration behind, and the brand operation ability of Han Du Yi she can be seen.

Zhao Yingguang once said his goal for the next 10 years in the face of more than 2000 employees.

1, the Internet brand ecosystem we built will serve more than 1000 brands in the future.

2, the market value of the company will exceed 200 billion yuan in the future.

3, the company's equity incentive will bring up 1000 millionaires in the future.

"If you can't do it, run naked on the spot."

From now on, Han dresses has spanformed its positioning from a simple clothing enterprise to an Internet brand eco operation group. No matter what the future is, as a company with huge profits every year, Han Du Yi has already lived much better than most of the start-up companies.

Zhao Yingguang himself, as a grass root, has been struggling for ten years and forced himself to this position. In itself, it is a great thing, and it is worth studying carefully by all the founders.