Tohti, Cruyff, Capello And Other Stars Are Loyal Customers Of "Hand-Made Shoes".

During the Olympic Games, I would like to talk about sports related cases.

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They all like to speak for famous athletes, especially when they are in such a big sporting event as the Olympic Games. Once their spokesperson gets a good place, the popularity of the brand will also rise.

However, there is a brand in Italy that is very interesting. There is no big name spokesperson. There is no advertising that is pervasive. It persists for 130 years.

But Tohti, Cruyff, Capello and many other stars are willing to wear their own pockets to compete in the arena.

This brand is called Pantofola d'Oro, which is a pure Italy handmade shoe manufacturer.

Its history can be traced back to 1886 years. It was founded by Lazzarini, an old shoemaker, in Ascoli Piceno, Ascoli Piceno in southern Italy.

Since 1950s, Lazzarini's son, Emidio, has taken over the family business.

Emidio, a born wrestler, is also a born shoemaker.

He was famous for his soft and comfortable nature.

After that, Emidio began to customize sneakers for local football teams, and many of them became loyal customers of Emidio.

The secret of Emidio lies in his excellent material and excellent ergonomic design.

The leather of each pair of shoes is carefully screened by the shoemaker. It takes 46 steps to make a pair of shoes.

This almost religious belief and quality of excellence have made them play a lot of professional players in the football shoe market.

Juventus John Charles, the first time he tried this football shoe, exclaimed: "it's not like a pair of football shoes. It's more like a pair of gold legs."

Charles accidentally set up the brand name Pantofola D'oro for this pair of football shoes. In Italian, it means "golden feet".

Many stars including Tohti, Cruyff, Capello and others have been wearing it for the competition.

To this day, the small team in southern Italy continues their style, becoming the only 100% shoe brand in the world still in the world.

Handmade is the capital that Pantofola d'Oro takes pride in. It is also a handful in today's football shoe industry.

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The constant change of shoemaking industry challenges Pantofola d'Oro, and they readily accept it.

"When we think about a new design, we generally want to integrate all the advantages of sports shoes from the past to the present, and maintain the unique characteristics of the brand: the quality of leather, the technology of hand-made shoes in Italy, etc.

Although we have realized that the market has changed, these are still important. "

For Pantofola d'Oro, it is precisely a craftsman's enduring belief that supports them.

There is no big name spokesperson, there is no ubiquitous advertisement, but this does not prevent it from becoming a classic sneaker.