• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Nike CMO: Olympic Games Enable Us To Publicize Products And Services.

    2016/8/9 10:46:00 46

    NikeSporting GoodsTokyo

     Nike CMO: Olympic Games enable us to publicize products and services.

    (from left to right)

    Nike

    Chief marketing officer, Brazil player Neymar in Nike's "no confidence limit" advertisement

    Rio De Janeiro, Brazil -- to the world

    Sports goods

    Giant Nike, the 2016 Rio Olympic Games, which opened last Friday, is a powerful marketing platform.

    "There is no bigger stage and much more attention than the Olympics," Nike Greg Hoffman, chief marketing officer, told BoF.

    In 2009, Rio De Janeiro defeated Madrid.

    Tokyo

    With Chicago winning the right to host the Olympic Games, Brazil's economy has been singing all the way forward, but now Brazil is no longer what it used to be.

    From the spreading economic crisis to the public health catastrophe, Brazil's society is suffering from all kinds of pains.

    But for Hoffman, the 2016 Rio Olympic Games still offer unique opportunities.

    For the first time in 16 years, Nike became the official sponsor of the Olympic Games.

    "We also sponsored the Brazil Olympic Federation and the Brazil Organising Committee of Rio and Brazil in 2016," he explained. "We have been closely related to Brazil sports. Of course, Brazilians have penetrated into every aspect of sports enthusiasm, so there is a very natural relationship between Nike and Brazil consumers". "Olympic,"

    "We hope that people are not only the spectators of the Olympic Games, but also actively participate in sports experiencer, hoping that they can go out of their homes and realize their greatest potential."

    Nike is using the Olympic Games to launch a new "Unlimisted" advertisement, so that "athletes who train hard every day" will share with Neymar (Neymar Jr), Serena Williams (Serena Williams), Lebron James (LeBron James), Mo Farah (Mo Farah) and Chinese men's basketball player Zhou Qi and other sports stars.

    "In this advertisement, we choose athletes with different sports, different levels of skills and age groups to play their potential," explains Hoffman. "What we always want to do is to shorten the distance between sports stars and daily training athletes."

    But Nike's brand story is not limited to traditional techniques.

    "You will be able to see in this Olympic Games that we can make the athletes make more loud noises and build deeper ties with Brazil consumers not only through story telling and inspiration sharing, but also through our products and services," Hoffma said. "We hope that people are not only Olympic observers, but also active participants in sports, hoping that they can go out of their homes and realize their greatest potential."

    Indeed, the sports giant is planning to launch a series of local consumer experiences, including Nike's popular running club.

    The club initially encouraged people to run simply with their peers for a week, and then developed into comprehensive activities including professional coaches and Nike+ digital fitness App.

    "On the ground, we will launch different activities around running clubs and fitness clubs. All of these activities are launched through Nike+ services," Hoffma said. "This is not only products, but also guidance and fitness programs. This is the direct and personal connection between Nike and you. Nike can understand you in a very personal way. This is also a very important part of advertising that does not believe in limits."

    The quarterly revenue growth up to May 31st was $8 billion 240 million, which failed to reach 8 billion 280 million of analysts' expectations. Nike could make good use of the sports event.

    Prior to this, Nike has implemented plans to reach $50 billion in revenue before 2020, starting from 32 billion revenue in 2016, and said in the near future that sales in the next fiscal year will achieve a high digit growth rate, lower than analysts' expectations of about 10%.

    • Related reading

    銳步借助CrossFit重新獲得關注

    Shoe Market
    |
    2016/8/8 15:27:00
    78

    李寧品牌2016限量款“EXCEED超越”為里約奧運助威

    Shoe Market
    |
    2016/8/7 18:30:00
    64

    Nike CEO Mark Parker: Nike'S Success Stems From Innovative Design.

    Shoe Market
    |
    2016/8/4 17:57:00
    42

    Anta Runs The Most Powerful Race In China With Rio To Help The Dragon Team To Break Through.

    Shoe Market
    |
    2016/8/4 16:28:00
    88

    PEAK And The 11 Year Round Lake Competition Have Been Highly Praised For Professional Equipment.

    Shoe Market
    |
    2016/8/4 16:17:00
    52
    Read the next article

    Nike Does Not Believe The Limit But Believes Micro-Blog: Cooperate With Micro-Blog To Launch Interactive Advertising

    "If you are the same as them today," the suspense paving, the bottom of micro-blog will be replaced by the four word "entering micro-blog" to promote the suspense.

    主站蜘蛛池模板: 中文日本免费高清| 成a人片亚洲日本久久| 成人毛片一区二区| 国产一级一国产一级毛片| 久久午夜无码鲁丝片秋霞| 97色伦图片97综合影院| 狠狠入ady亚洲精品| 日本一卡2卡3卡无卡免费| 国产免费a级片| 久久久久一级片| 老司机在线精品| 性感美女一级毛片| 免费无遮挡无码永久视频| 九九九九九九伊人| 国产东北老头老太露脸| 欧美日韩国产精品综合| 国产精品日韩欧美亚洲另类| 免费成人av电影| 99精品久久久久久久婷婷| 精品伊人久久大香线蕉网站| 很污很黄能把下面看湿的文字| 免费看v片网站| aaa日本高清在线播放免费观看| 欧美黑人粗暴多交高潮水最多 | 国产真实女人一级毛片| 亚洲av日韩av不卡在线观看| 顶级欧美色妇xxxxbbbb| 无码人妻丰满熟妇啪啪网站 | 国产乱人伦app精品久久| 中文无码人妻有码人妻中文字幕| 精品理论片一区二区三区| 日本一卡二卡≡卡四卡精品| 午夜国产福利在线| 99精品国产综合久久久久五月天 | 成人精品免费视频在线观看| 免费的三级毛片| 91呻吟丰满娇喘国产区| 最新69国产成人精品视频69| 国产va免费精品高清在线| chinese体育生gayxxxxhd| 欧美另类xxx|