How Did Logo Come From Supreme With Two Straight Eyes?

In the eyes of those fans, Supreme The myth is not entirely related to clothes The style and quality are not only because of the "lifestyle" gimmicks brought by lighters and hardware tools. And Louis Vuitton, Gucci and so on. brand Similarly, the essence of most of the soul of Supreme is condensed in the Logo design of its red bottom white character: even a plain broom, if printed on the Logo of Supreme, can still be transformed into an inviolable object in its fans' eyes.

So who created this simple and magical Logo? The founder of Supreme James Jebbia? Unfortunately, he did create the name of Supreme, but the source of Logo is someone else.

Also use white Futura Heavy Oblique sans serif font with red Supreme Logo.

James Jebbia has indirectly admitted that Supreme's Logo design is taken from the prototype of the artist Barbara Kruger. Born in 1945, the American visual artist was a graphic designer in the early days (she worked as an art designer for Conde Nast, the parent company of Vogue, GQ and other famous fashion magazines). In the 80s of last century, Barbara Kruger began to show its feet in the art world. Her iconic style of work is the use of black, white and red Futura Heavy Oblique sans serif typefaces and soleplates, a series of slogans modeled on consumer product advertising slogans and fused in other photographers' works. For example, her famous "I consume I shop, therefore I am", "your body is the Your body is a battlefield" and other works have caused quite a stir at the time of publication, and these works obviously provide a copy of the template for the design of Supreme. But ironically, the work of Barbara Kruger is originally from the query of consumerism, but the result is virtually a gimmick myth of Supreme.

Rihanna wears the baseball cap of "Supreme Bitch" series.

Despite the obvious link between Barbara Kruger's works and Supreme Logo, everyone, whether original or Supreme, has been silent. In 2004, Leah McSweeney from New York founded a street style clothing brand named Married to the Mob, the main young consumer. Its first series was a T-shirt, baseball cap and other products with the words "Supreme Bitch". At that time, Supreme had long been a super brand of the famous Sifang, which led to the launch of the "Supreme Bitch" series. It was highly sought after and sold out in the Karmaloop, Urban Outfitters and other businesses and shops. James Jebbia initially supported the series, and even sold it to Union, which was set up in 1989 as a collection store for street style clothing in 2009.

The split came from Leah McSweeney's trademark patent application to the relevant departments for "Supreme Bitch", which annoyed James Jebbia. The brand then filed a lawsuit against the court, accusing the former of malicious infringement, demanding that the other party pay 10 million dollars and immediately remove the related products. James Jebbia said: "they are not just learning from Supreme. She intends to build up the whole brand by selling the inferior products with the fame of Supreme." the response of the other party implies that the accusation of Supreme is a thief and a thief. "The slogan of Barbara Kruger is that my silence makes you comfortable (Your comfort is my), and I feel that their comfort is keeping me shut up in this case." In addition, Leah McSweeney said he had no ability to afford a lawyer fee of $250 thousand, and the other side knew it.

Today, the Married to the Mob brand continues to leap into the market, but the original "Supreme Bitch" is left with the word "Bitch", but it is still Supreme style.

Twitter James Jebbia suspected of provocative Posts issued, but I was denied.

After the "Supreme Bitch" incident, Barbara Kruger made a public statement to the media for the first time. She wrote to Complex, saying, "it's a fucking farce. My work is originally about this pathetic and stupid act. I wait for them, waiting for them to go to court to sue me for infringement." Humorously, the font used by Barbara Kruger to write this paragraph is Futura Heavy Oblique sans serif typeface. A more ridiculous farce followed. Twitter's last account called "James Jebbia" reproduced the statement of Barbara Kruger and wrote: "we and Leah McSweeney are trying to protect our brand, and then it's your turn." But then James Jebbia denied this, saying the account was not opened by itself.

Obviously, Barbara Kruger is absolutely original in this Supreme trademark case, but don't forget, she is also an artist of Appropriation Art. The so-called embezzlement art, just as its name implies, is based on the creation of other artists' original works on the basis of the two degree, or will emit flowers and trees. This art form, which was popular in the early 20th century, can be found in the works of famous authors such as Picasso and Duchamp. The pop art, which was exploded by the Campbell canned Andy Warhol and Coca-Cola, is also deeply influenced by the misappropriation art, not to mention the younger generation such as Jeff Koon, Richard Prince and so on. But the definition of "embezzlement" and "plagiarism" has never been settled.

My Other Bag printed canvas shopping bag with Louis Vuitton handbag and Fendi chain.

The art of misappropriation also exists in the fashion industry. My Other Bag is featured by the spoof of Goyard, Celine and Louis Vuitton handbags. Louis Vuitton sued the other side on the grounds of infringement, but lost the result. The judge in the trial believed that the act of My Other Bag belonged to the two degree creation and did not involve dilution of trademark rights and other statutes.

The Supreme fan IG account, entitled "supreme_copies", shares the original source of the brand over the years.

The popularity of street style clothing has again aroused discussion on "reference" and "plagiarism", especially in the aesthetic theory of related brands, which has always been regarded as a tribute to certain cultural labels. The Instagram account named "supreme_copies" enumerates the original provenance of Supreme single products in the past years. From this we can find out how the brand's reference materials are widely and unusual: including magazine pages, antique advertisements, outdoor costumes produced by other brands, and the role costumes in TV dramas. Some of them have no trace of two degree creation. The only difference between Supreme and the original is Logo. For this reason, the author of "supreme_copies" account as Supreme enthusiast said to Dazed: "Supreme doesn't owe them (original author) anything, many of them are respected by the original author, which is also one of the foundations of street style."

But Supreme does owe Barbara Kruger because it is precisely because Logo, which is drawn from the latter works, has made Supreme's embezzlement (or plagiarism) become the "cultural sentiment" of its supporters.