In Order To Attract Eyeballs, The Advertising Style Of The Women'S Wear Brand Has Changed Completely.

A few years ago, fashion brands still believed in bright, huge billboards, fashion magazines and other forms of advertising. But as social media continues to show strong communication and marketing power, if a brand can not get users' attention and praise, it seems that it is hard to be worthy of the name "becoming a trend".

Recent US

Brand Milly is ready to brush its presence on social media with a new look.

Starting in the fall of 2016, Milly will launch a brand new visual image. These visual images designed for social media are full of brand personality and modernity.

Milly, the main theme of this brand marketing is mainly in social media. It plans to publish 400 brand visual images through the Instagram account of Milly founder Michelle Smith next year, and will also be able to communicate with the same style print ads.

Since last week, the account has released more than 20 pictures, whether they are pictures, dynamic diagrams or short videos, which maintain a clear and consistent style, which is totally different from the lifestyle content released by the previous brands.

To feel the brand new visual image, see if you can catch your eye?

These are Milly brand founder designer Michelle Smith personally found New York brand design company Sagmeister & Walsh co worked together.

Smith hopes to combine Milly's brand personality with social media communication features and design visual images suitable for social media.

In the brand communication strategy of Sagmeister & Walsh, Instagram is an important platform for communication.

In their view, more and more consumers begin to pay attention to a brand on Instagram, share their favorite fashion style, and even consume the brand's style and temperament displayed on social media.

"The images that are spread on Instagram should be as simple and interesting as possible, and stand out when others are rolling the screen," said Jessica Walsh, partner and chief designer of Sagmeister & Walsh company.

"In the past, if you want to make a distinctive print advertisement, you have to think about how to attract people on the street and subway, and now you have to pay attention to what you are paying attention to on Instagram."

Sagmeister & Walsh for Milly this time.

Visual design attaches great importance to the performance of personalized dynamic diagrams or short videos.

"Brand identification is no longer just a LOGO," Walsh said.

The brand new LOGO is designed to be a bright yellow LOGO surrounded by constantly sprouting flora. It is said to symbolize a more brand and evolving personality style.

From the feedback from Instagram, the number of moving pictures and small videos is almost 10 times that of ordinary pictures.

Compared to pictures, these forms not only attract more attention, but also create more space for creating brain holes.

utilize

Attracting and maintaining fans is becoming more and more important, but what type of visual merchandising content is more attractive and can increase fans stickiness, which may require brand search.

Milly's marketing plan for publishing 400 images at Instagram is more like an experiment. "Social media controls are very different from previous audiences. We will see through this marketing what kind of content images are more popular."

Walsh said.