China Women'S Volleyball Rio Won Bright Dairy Industry, "Bet On Treasure" Stock Prices Rose

Congratulations to the Chinese women's volleyball team in winning the Rio. If today's bright dairy stock price is soaring, you should not be surprised, because she is "the right partner" in this Olympic Games - sponsoring the Chinese women's volleyball team.

"Guangming dairy industry is to be Dabao this time."

Yes

Experts sigh so much.

Attracted much attention from the Chinese people

After another 12 years, he won the Olympic champion again.

For a time, WeChat's circle of friends was all cleaned up by the women's volleyball team.

At the same time, there is also the Chinese women's volleyball sponsor Guangming dairy.

The reporter learned from the official website of China Association for the promotion of sport that Guangming dairy was formally signed with the Chinese women's volleyball team in January this year to become its official strategic partner, helping the Chinese women's volleyball team meet the Rio Olympic Games for a period of three years.

In the live broadcast of the final yesterday morning, Lang Ping and a number of women's volleyball players were repeatedly shot in advertisements for Guangming dairy.

Zhu Hangming, President of Guangming dairy industry, said: "the choice of women's volleyball team is due to their perseverance and perseverance, which is the pursuit of bright dairy industry."

Reporters learned that the Bright Dairy Industry sent a congratulatory telegram to the Chinese women's volleyball team on the same day: "firmly believe in the bright power, enhance the spirit of fighting, carry forward the spirit of fighting hard and put the peak on the top again!"

The way of sponsorship is different.

With the end of all the races, the Olympic flame in Rio is extinguished today.

However, the spirit of fighting for the Olympic athletes is never extinguished. The never-ending journey of "Nuggets" of capital and merchants is all about.

According to incomplete statistics, only 32 listed companies in A share have disclosed this year.

Related content.

Small athletes' professional shoes and clothing equipment, as far as the Olympic Stadium infrastructure projects, all show the appearance of Chinese listed companies.

Athletes are always the most concerned participants in the competition. Every move of the contestants is promoted to the world by the media.

How can we not let the businessmen who focus on sports equipment carefully "bet" to such a great opportunity for the world's "science popularization" brand?

Some people only treasure a treasure, and some people follow the bill alone.

Anta tends to the latter.

When the women's volleyball team wore the champion dragon suit provided by Anta to the podium, the degree of eye absorption was also raised again.

Anta, which has cooperated with the Chinese Olympic Committee for eighth years, has made the first Olympic Dragon Ball Costume for the Chinese Olympic team since the Winter Olympics in Vancouver in 2010. So far, dragon clothing is still the official costume of Chinese athletes.

In April this year, the company also released 10 Olympic teams, including national gymnastics, trampoline, weightlifting, wrestling, judo, boxing, taekwondo, rowing, canoeing, water polo and so on.

Anta, who has tasted the sweetness of investment sports champion, believes that big investments in this field will make big returns.

In recent years, Anta's turnover has reached a record high, operating income reached 8 billion 920 million in 2014, and 11 billion 120 million in 2015, an increase of 24% over the same period last year.

The recent share price also benefited from the Olympic Games, from HK $14 in July to nearly HK $20 last weekend.

There are 361 degrees of preference for clothes.

The little partner who saw the opening ceremony of the Rio Olympic Games in August 5th should have an impression of the costumes worn by the first delegation. The Greek team's athletes had a LOGO of 361 degrees ahead of their chest.

This is the first time China's clothing brand has become an official partner of the Olympic Games.

In addition, 361 degrees also provided a set of professional sports equipment for technical officials, medical personnel, tournament service personnel and torch relay participants such as the Rio Olympic Games, Paralympic Games and all the test competitions, and even the ceremonial costumes, referee's cutting clothing and media assistant clothing were all produced by the company.

Reporters found that the price of 361 degrees reached the highest level in nearly three months during the Olympic Games.

The 16 - day semi annual report showed that the sales of 361 degrees in Brazil increased by more than 500 in the first half of this year, from more than 300 at the end of December 2015 to 908 at the end of June.

361 degrees in the Olympic Games frequent mirror behind the curtain is a famous sports brokerage company double-edged sword.

As early as 2014, 361 degrees had officially become the official sponsor of Rio Olympic Games and Paralympic Games under the operation of double-edged sword.

The double-edged sword is well known, because it was bought by A shares listed company today (820 million yuan).

The double-edged sword is a sports marketing overall solution provider, a sports copyright trade service provider and a sports event and event operator. Its traditional core business is sports marketing.

With the successful operation of 361 degrees as the official partner of the Olympic Games in the 2016 year, the company obtained the priority procurement rights including the Olympic Games opening and closing ceremonies.

The reporter interviewed Jiang Lizhang, founder of double-edged sword through overseas telephone.

"This process of hard and beautiful ending dates back to the 2008 Beijing Olympic Games.

The official sponsor of the Olympic Games was Adidas.

A top-level event held in China is not sponsored by its own brand, so that we have sprouted the idea of helping Chinese enterprises to sponsor the Olympic Games and go global.

Jiang said so.

Speaking of the whole process of operation, he was very emotional, from the first contact to finalize the final, a total of a year and a half.

"Since there has never been a precedent for sponsoring the Olympic Games, we should first let Chinese brands understand the relevant policies and requirements of Rio and International Olympic Committee.

Meanwhile, the OCOG also needs to understand this strange Chinese brand.

Jiang Lizhang recalled: "the hardest part is a social responsibility report."

According to the introduction, the Olympic Organizing Committee has very strict requirements for sponsors, and the social responsibility report is the most stringent access threshold.

As far as the factory is concerned, how to rectify the factory is small enough to employ child labor. Even the fire doors need to be placed according to the requirements of the OCOG.

"Chinese enterprises have hardly done such an international social responsibility report, and it only takes six months to collate it."

With the closing of the Rio Olympic Games, Jiang Lizhang said the company is fully preparing for the 2018 Winter Olympics, the 2020 Tokyo Olympic Games and the 2022 Beijing Winter Olympics.

"The next cycle is Asian time."

Li Ning Co has also won a lot in the Olympic Games.

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Perhaps due to the unique sports gene of Lining, a sports veteran, the focus is on the choice of sponsorship and the accuracy of his vision. He provides equipment and field clothes for Chinese national table tennis, badminton, shooting and diving four gold medals.

Wu Minxia, Zhang Mengxue, Zhang Jike and so on are all dressed in Lining competition equipment, and the value of the brand logo is very impressive.

And the company's share price rose on the eve of the Olympic Games, rising from HK $3 in June to HK $5.

PEAK chose to bypass the fierce competition in the Chinese market and force the overseas Olympic Legion. The number of sponsored teams reached 12, namely New Zealand, Ukraine, Iceland and so on.

There are many kinds of copyrights.

After the women's volleyball team won the championship, relevant reports and articles were flooded in the new media.

Even the Internet commentary said, "the Chinese women's volleyball team won the battle, the traditional live broadcast cried, the social media and the live broadcast platform laughed."

Indeed, in the era of mobile Internet, what advantages do traditional TV play against new media in addition to the advantages of direct seeding?

Then, how did the new media nugget the Olympic Games? Shita Mieshigeruhashi's Tencent sports did not show that this year's sudden emergence of Ali sports played a new chapter.

Ali sports first won the online broadcasting rights of Rio Olympic Games in the mainland in 2016 at a price of 100 million yuan, while Ali sports COO Yu Xingyu accepted an exclusive interview with reporters. In fact, there were many new media platforms eager to get the copyright, but the time given by CCTV was very short, and the capital plus the need for a short time to make effective commercial development plan made most enterprises prohibitive.

He said that today's Olympic Games have evolved from a sports competition to a festival shared by all. The public's strong desire to know the content and information of the Olympic Games is the reason why Ali sports decided to buy the copyright.

Talking about how to recycle copyright funds, Yu Xingyu said that advertising is still the most traditional and the most expensive way.

As a world event of concern, a large number of famous brands such as snow beer hope to participate.

He disclosed that the cost of advertising has basically been able to recycle all the total amount of copyright purchase, so that the company can concentrate on exploring new models.

In the Internet age, people pay close attention to who wins the championship and pay attention to some live and more interesting "lace news".

Ali sports also seize the opportunity sensitively. In addition to buying the copyright of the competition, it also announced the exclusive operation cooperation agreement with Youku sports. It also joined hands with the 100 Olympic champions to launch multiple programs, including the "big deal" jointly produced by Xinhua news agency, homemade program "Olympic Games and Olympic Games", "Olympic Sports Prescription" and so on.

The hosting of sports events will bring great stimulation to sports consumption.

Ali sports just have strong media and electricity supplier genes, and at the same time, with the opportunity of Olympic Games, we will open up all the plates of Ali ecology and pry the big cake of the Olympic Games.

The above media programs combine the brand promotion season, covering content and form, including information, champion interviews, sports health and physical training.

In addition, Ali sports take the star IP as the core, through the establishment of sports brokerage platform to attract sports stars to enter, and professional sports brokers and talents to join in to explore new business opportunities.

The first batch has attracted nearly 100 Olympic champions or world champions, such as Tully, Tao Luna, Jiao Liuyang and so on, and has obtained the exclusive rights and interests of the stars in the Internet and offline business development. In the field of electric business, training, broadcasting, etc., they have opened the champion shop, champion school and champion channel for these sports stars. They have developed and promoted their commercial image and established the fans community, so that the "champion value" has been promoted again.

In addition, Yu Xingyu said the Rio Olympic Games are only an important entry point, and the quality programs with long-term user service will be retained after the event.

"We are constantly trying to make mistakes and screen out the most potential models."

He believes that this extended "community + business" mode, its value will far exceed the fixed advertising revenue.

Other listed companies also have their own clever tactics.

In the beginning of August, with the signing of the Japanese electronics company Yang Ya company, the new broadcasting rights of the Olympic Games in six Asian countries including Thailand, Afghanistan, East Timor, Papua, New Guinea, Kampuchea and Laos were the only ones to win the overseas Olympic Broadcasting Rights.

Another new three board company, Mr B. B. cross, was also fortunate to be part of it. The joint China Internet TV participated in the CCTV new media broadcasting team of Rio Olympic Games.

China made the opportunity to go to sea

Statistics show that the total cost of the Rio Olympics will reach 11 billion 500 million dollars, and infrastructure investment will reach US $7 billion 100 million, accounting for over 60%.

As a big manufacturing country, Chinese elements are everywhere in the Olympic Games.

GREE electric provides related products for Olympic venues, such as Olympic opening and closing ceremonies, Olympic venues, media villages, hotels and airports.

The United States Group has won nearly 100% of the air conditioning works of the Brazil Olympic venues.

In addition to providing hardware, the United States has also become the top sponsor of the three national teams in China swimming, diving and synchronized swimming.

China North Vehicle (now merged into China Zhong Che) signed a contract for purchasing 60 EMU in October 2012 with the Rio state government of Brazil, directly serving the Rio October 2012 2014 World Cup and 2016 Olympic Games.

The total contract amount is about 2 billion 300 million yuan.

Although the Rio Olympic Games have come to an end, China's MTR train for the Olympic Games is still operating in Brazil.

According to the company, the winning bid of the project has also created the first track of China's rail pit equipment serving the Olympic Games overseas.

The Rio Olympic subway train is A stainless steel body, with 6 marshalling. The maximum design speed is 100 km / h and the maximum carrying capacity is about 2240.

The Rio De Janeiro passenger train company has received 100 orders (400 EMUs) and 34 trains (204 trains) from the company, which has taken about 82% of the city's rail pit capacity.

What's more interesting is that as the largest infrastructure project in Rio's Olympic investment, the trains on Metro Line 4 are not only made by Chinese enterprises, but also by Chinese enterprises.

These trains are pported by COSCO Shipping, a listed company.

According to statistics, COSCO has pported 280 trains in Rio Olympic Games.

In addition, infrastructural facilities are also from China, and Sany's cranes and excavators are shouldered.

Another famous domestic equipment manufacturer Xugong machinery also provided the middle and large tonnage truck cranes.

The Rio Olympic security facilities are also made in China.

Dahua shares provided 373 Olympic IP HD HD cameras and 360 IP HD small hemispherical cameras for the Olympic Games.

Such cameras, such as spherical size, contain advanced technologies such as intelligent analysis, such as face recognition, automatic tracking, object leaving and missing alarm.

Fang Wei, a subsidiary of Tongfang shares, has seized more than half of the security facilities for the Olympic Games.

In the period of China's great economic pformation, apart from upgrading the industry, seeking business opportunities in the sea is also the main direction for the development of China's excellent enterprises.

Jiang Lizhang, who is experienced in sports brand operation, said that sports, because of its super high attention, has become the preferred platform for "going out". It can be expected that future Chinese enterprises will show themselves better in the top competitions of the Olympic Games and the world cup.