"Patch" Chengdu Women'S Shoes, Life And Death

In China

On the electronic screen of the capital, a week ago.

Chengdu "

The core slogan of the women's shoes industrial ecology conference is still flashing, and the cooperation with Alibaba does not seem to bring "special effects" to Chengdu women's shoes struggling for the edge of life and death.

They remind each other: there are several Chengdu shoe companies that have gone bankrupt.

The shrinking of shoe manufacturers has also led to the impact of the Chinese women's shoes factories union ordering center as a platform company.

Standing in front of reporters, Peng Jun, the chairman of the center, had a faint smile on his tight face. "Here is a special brand: the shoe sales center of Dongguan shoe industry."

It is difficult to build an electricity supplier market overnight.

He Jiaming, President of the footwear industry association of Dongguan, Guangdong, took more than 20 members of the chamber of Commerce to Chengdu to find a "intersection" with more than 40 shoe manufacturers, so that the shoe companies that faced "hunger and thirst" saw the "good rain" approaching.

The "Guangdong raw material suppliers' meeting", which is based on the "breakout of Sichuan and Guangdong provinces", will become an opportunity for Chengdu shoe industry to stand up again.

First, there are loopholes. Chengdu women's shoes will not sell.

On the first floor of the Union's ordering center, the total number of more than 200 shoe companies has changed little on the wall of the nameplate.

"But last year, the names of the companies above were almost half updated."

Shu Xiang, who is in charge of property management, said that one day they changed the brand of three companies.

"Compared with last year, the frequency of shoe closes" slowed down this year, but the outlook is still not optimistic.

Looking back, there is still a problem with the industrial foundation and structure. "

In Peng Jun's view, macroeconomic change is not the only reason for the cliff breaking landslide in Chengdu's footwear industry.

"In fact, in terms of footwear industry, strong foundation is more likely to patch up the loopholes in the industrial chain."

Peng Jun called this Chengdu shoe industry "the test of life and death that must be faced".

In 2002, the construction of China's women's shoes city began, and the target market of Chengdu footwear industry was aimed at Russia.

Focusing on a single goal brings ten years of rapid development, and also keeps Chengdu shoe industry at the level of OEM.

"Chengdu women's shoes are mainly middle and low end, and 90% of them are exported to Russia."

In 2012, the Chengdu women's shoes market was affected by the Russian Ruble's depreciation and the gray customs clearance. Many intermediate traders had a backlog of stock and orders were hard to find. Chengdu shoe companies had to turn their attention to domestic sales and European and American markets, but suffered the "blocking" of Guangdong shoe companies.

Guangzhou occupies the domestic market, while Dongguan controls the European and American markets.

"At the height of its prosperity, 65% of the high-end women's shoes in Europe and the United States were from Dongguan."

He Jia Ming said that the trend of women's shoes in China and the industry led the women's shoes in Chengdu.

In 2012, Peng Jun, with a group of shoe manufacturers in Chengdu, set up a direct selling center for women's shoes in Guangzhou, trying to get a slice of the forefront.

But in less than a year, the direct sales center closed.

By the end of 2014, more than 200 shoe factories in Chengdu were "holding together for warmth" and set up the first union of footwear factories in the country to try to open up the domestic market with the help of the Internet platform.

However, shoe manufacturers who are accustomed to bulk export can hardly adapt to the market demand of small volume, variety and fast changing electricity providers.

"These two years have indeed created a small number of shoe factories, but there are not many real ones."

Sichuan Footwear Association Secretary General Jia Yanru said.

In order to promote industrial upgrading, Chengdu has put forward the strategy of "shifting East shoes to the west", trying to undertake the industrial pfer of coastal shoe manufacturing enterprises.

However, due to the narrowing of the overall growth of the domestic footwear industry and the increase of labor costs, the days of Guangdong women's shoes are also not very good, and the pace of pfer to the mainland is also stagnant.

"A large number of Taiwanese funded enterprises have gradually shifted from Guangdong to Vietnam, Thailand, Bangladesh and other places. The sales value of Guangdong women's shoes has shrunk for nearly a year or two."

He Jia Ming said.

Two, play the "patch" Chengdu women's shoes to fight for life and death

"East shoe West move" is not successful, Chengdu shoe industry pformation road is more difficult.

On the one hand, the competition in the domestic market is more and more fierce. On the other hand, the cost of independent research and development, production, materials and manpower has also been rising.

In recent years, Chengdu shoe enterprises have tried to reduce the cost through technological reform and machine substitution, but the effect is not obvious.

"The great changes in the terminal market force us to carry out the supply side reform."

Peng Jun believes that the fundamental reason for restricting the development of women's shoes in Chengdu lies in their manufacturing capabilities.

He cited the raw materials as an example: "in the past, we focused mainly on the Russian market, so the supply of raw materials was mainly based on Russian market demand.

It's like making Sichuan food and Cantonese food.

Lin Yuchun, chairman of Chengdu footwear industry association and Lin Yuchun, chairman of the Amy footwear industry, also sighed that he had once visited 28 shoe materials factories to find suitable partners for the purpose of developing a shoe and looking for the right sole. He spent a lot of manpower, time and money in the middle.

The owner of a shoe factory in Chengdu said more directly: the latest leather materials, special fabrics, metal fasteners, and advanced shoe machines and production techniques all need to be 3-6 months later than the coastal areas to introduce Chengdu.

Our province has about 30 billion yuan of raw and auxiliary materials procurement demand every year.

According to the tracking statistics of more than 70 shoe manufacturers of 70 million yuan -2 billion yuan, the proportion of Chengdu footwear industry in Guangdong has increased by 20%-25% over the past three years. The total volume of shoes purchased in Guangdong has exceeded 7 billion yuan, which is still increasing.

In fact, the shoe material enterprises in Guangdong are also affected by the market.

Due to the pfer of manufacturing links to Southeast Asia, they are eager to find new domestic cooperative enterprises.

In June, Guangdong Dongguan Footwear Association, Guangzhou footwear trade association and Huidong footwear industry association respectively organized a group to visit the China Women's shoes factory union's ordering center.

In August 19th, "Sichuan and Guangdong interactive breakthroughs and breakthroughs - the Guangdong raw materials suppliers' meeting" was held at the ordering center.

"If the shoe material factory in Guangdong is brought to Chengdu, then the purchase cost of shoe material for Chengdu women's shoes will be reduced by nearly 20%."

Luo Qiang, manager of R & D Department of shoe industry, is optimistic.

Guangzhou shoe material business representative Peng Yuefeng is also eager to try, "Chengdu women's shoes on the high-end women shoes materials demand is bigger and bigger, the higher quality of Guangdong shoes material will have the space to live here."

The two sides reached a preliminary cooperation intention: in the name of the association, Guangdong shoe materials merchants collectively entered the Chinese women's shoes city, and set up direct sales outlets to solve the problems existing in the supply of raw materials for footwear industry in Chengdu.

However, there are still some concerns about Guangzhou shoe manufacturers for entering Chengdu.

"The shoe factory in Chengdu has a long payment cycle, many of which are sold only when shoes are sold, which is not the same as the way we operate in Dongguan."

He Jia Ming Road gave everyone's voice.

Changing the development mode and introducing shoe material manufacturers, Chengdu women's shoes have the determination to fight for life and death.

"Next, we are preparing to introduce shoe making enterprises from Guangdong, Wenzhou and other places."

Peng Jun said that with the help of Alibaba, the platform and carrier for the sale of women's shoes in Chengdu are already available, but we need to work hard to sell them competitively.

At the meeting, the footwear industry in Chengdu also had a new consensus: first, starting from the front end of the raw materials, stimulating the chain development of shoe manufacturing industry, forming a relatively closed industrial chain, reconstructing the survival background of Chengdu footwear industry, "it is now necessary to survive before we can talk about development."