Micro Business Total Income Of 360 Billion Of All Circles Of Friends In The End Is Rich Or Pyramid Schemes?

Most people's impressions remain on the story of the circle of friends and the story of the riches. Later, even more conservative consumers have equated micro business with pyramid schemes, lest they should avoid it.

With the gradual decline of reputation, the frequency of the emergence of micro businesses or the impact of dissemination has been greatly reduced since the second half of 2015. People who are not familiar with this industry even think that micro businesses have been defeated by the still popular e-commerce platforms and all kinds of fresh Hai Tao and village Tao, but in fact, micro businesses have maintained a relatively healthy growth rate in recent years, and their models are constantly evolving.

In the mobile e-commerce industry in the end of 2015, the paction volume exceeded 2 trillion against the background, according to the rapid micro business

The report revealed that it is almost entirely based on mobile terminals.

The annual turnover reached 181 billion 950 million yuan, though less than 10%, but considering the limitations of its development and the generally low unit price, it is not easy to get such a large volume of trading volume.

According to the forecast, the total volume of domestic micro dealers will exceed 360 billion yuan by the end of this year.

From the growth rate of pactions, although the mobile e-commerce online shopping in 2015 still has a 117.4% growth rate higher than the 95.3% growth rate of 22.3 percentage points, but the growth rate of mobile electricity providers has seen a sustained decline, compared with the growth rate in 2014 2015 almost doubled.

In the same period, the growth rate of Micro Trading Volume stabilized at about 90% has increased and there has been unexpected stability and stamina.

Practitioners of the same period of micro business have climbed to 15 million 352 thousand, up 22.8% compared to 2014, and the growth rate of practitioners is still rising. According to the fast forecast, by the end of this year, micro business practitioners will break through 15 million people, but compared with the current 400 million mobile shopping consumers, if the micro businesses can meet the needs of most people in the future, the prospect will still be broad.

Although from the above data, micro business can be said to be a dark horse in the electricity supplier mode, but there is still a big shortage in the grassroots business.

The platitude of product quality has become a major obstacle to the development of micro businesses. Secondly, the marginal cost of micro businesses is very high.

According to a quick survey, the main source channels of micro businesses are mainly friends circle and WeChat friends, respectively, reaching 54.8% and 53.9% respectively.

But this is based on acquaintances.

Under the restriction of 5000 friends of WeChat, there is no traffic advantage, and micro businesses can only rely on the brush screen and other means to force marketing, which is not a favorable factor for their future development.

Of course, micro business has not stopped the pace of development and iteration. With the emergence and rapid development of the micro service platform such as Zan, micro shop and so on, at present, the micro businesses based on this platform and WeChat public account have reached 32.4% and 29.2% respectively.

But what is more worrying is that the micro businesses who grew up in this channel have set up Taobao stores, and the embarrassed micro stores have become the Huangpu military academy that delivers high-quality businesses for Taobao.

This may mean that the micro business will stay in the relatively primitive acquaintance circle stage, so the scattered micro business market in the medium to long term is very difficult to influence the pattern of the electricity supplier industry, and the microshop platform will not become a new pole of the electricity supplier pattern if it does not change the strategy.