Ma Yun Scan The Code For Alibaba To Develop New Functions To Show The Product "True" Or "Fake".

In August 23rd, at the second global Internet economy conference and the seventh China e-commerce fair, China Commodity coding center joined the world's largest e-commerce platform enterprise.

The signing ceremony of strategic cooperation will be held, and commodity source data will be launched to promote the standardization and internationalization of e-commerce and commodity circulation in China.

Li Jianhui, chief engineer of the coding center, said that relying on the global standard of international commodity coding Association (GS1), the cooperation between the two sides will enhance the services of the global bar code enterprises. The products sold in Tmall international will be gradually linked to the GS1 global data pool, and further improve the quality of products and reduce the threshold of operation. At the same time, through the cooperation with Taobao mobile operation team, we will carry out the project of "sweeping bar code and reassuring purchase", directly connecting production and terminal sales links, realizing convenient, fast and reassuring shopping, and enhancing the online shopping experience of consumers. Especially, the shopping experience of rural Taobao will be greatly improved. Through the application of commodity source data, China's small and medium-sized micro manufacturers will optimize commodity data management, rapidly enhance brand influence and expand domestic and international markets. Chinese goods

Alibaba business platform business unit, head of the wall, said that by docking the information of merchandise information, consumers can scan the bar code on Taobao mobile to get the information of goods and place orders for shopping.

If you are shopping abroad, you can not read foreign languages, and you can get plated Chinese merchandise information by scanning code.

So that consumers can buy goods anywhere in the world, so that sellers can sell goods anywhere in the world, which is the direction of Alibaba's continuous efforts.

In fact, two years ago, Alibaba was building a business sharing platform to automatically generate two-dimensional code.

After the platform is completed, businesses only need to submit relevant information about enterprises and brands. After the platform is certified, businesses can automatically acquire a unique commodity two-dimensional code.

Shao Xiaofeng, chief risk officer of Alibaba, believes that the sky star program can give consumers a safe and pparent shopping environment.

Take a bottle of water on the shelf. Before you open it, use the mobile phone to sweep the two-dimensional code on the bottle cap.

If someone around you does this, they will probably not only participate in the lottery, but also look at the quality of this bottle of water.

Now, a batch of products from Hengda ice spring are covered with their own identification cards. As long as the two-dimensional code on the bottle cap of Hengda ice fountain is scanned by mobile phone, you can see the water source, the spring eye and the only production number of this bottle of water.

Next, Hengda products such as grain, oil and rice noodles will also be added to the plan. Each commodity will be marked with a unique two-dimensional code. Through the scanning code of mobile phones, you will be able to know the identity information of the product -- authenticity verification code and origin traceability.

Behind this technology is the Alibaba's star project.

As a direct force of Alibaba, Hengda is the first company to join Alibaba's star project.

Alibaba also hopes to share two dimensional code technology with major manufacturers to ensure that each commodity obtains the unique two-dimensional code identity card in the production process to cut off the behavior of counterfeiting and selling fake goods from the source of production.

At present, Ali is also building a business sharing platform to automatically generate two-dimensional code.

After the platform is completed, businesses only need to submit relevant information about enterprises and brands. After the platform is certified, businesses can automatically acquire a unique commodity two-dimensional code.

Shao Xiaofeng, chief risk officer of Alibaba, believes that the sky star program can give consumers a safe and pparent shopping environment.

So how to ensure the uniqueness of two-dimensional code? The code used by the Star program is encrypted through personal secret key digital signature, and offline offline SDK.

The combination of verification ensures that the two-dimensional codes on each commodity are unique.

If a company replicating individual two-dimensional codes for counterfeiting and selling, the manufacturer can judge the location of the counterfeit products by making use of Ali big data to judge the number of yards and the location of counterfeit products.

On the Alibaba code, the relevant person in charge said that the sky star project mainly used "code" as a link to provide manufacturers with a complete solution from production data management, product traceability, anti-counterfeiting verification, product description and user interaction.

Hengda data show that the listing of Hengda ice spring is less than 10 days, and 100 thousand people participated in the sweep code for product traceability.

Of course, sweepstakes can be a lucky draw Alipay red packets are consumers to verify a two-dimensional code of important reasons.

By next January, beauty will be put on.

Herborist, Han and CHCEDO will also launch commodity two-dimensional code.

At that time, a user who buys Korean cosmetics only needs to scan the two-dimensional code on the commodity, and can immediately show that the product is "real" or "false".

At the same time, in addition to helping you identify authenticity, the two-dimensional code can also provide the use and matching effect of the product.

In addition, Alibaba has set up a counterfeiting team of over 1000 people who spend hundreds of millions of dollars on counterfeit goods every year to track counterfeit goods and work hard to fight against counterfeiting. Can you also say that Alibaba is a place where counterfeit goods are gathered?