The Rise Of Sports Shoes And Clothing In The United States Has Increased By More Than 16%.

These three categories of products are low value products.

Commodity variety, price contrast, a large number of App applications, as well as the interaction of consumers on social platforms, have promoted the development of the US electricity retail market.

The volume of footwear and accessories pactions has increased sharply, because they are all low value products, and the risk of product distribution and return is relatively small.

Internet penetration is higher and consumers prefer online shopping.

Retailers earn huge profits.

In addition, the utilization rate of small digital products increased, such as tablet and smart phone, making consumers more convenient online shopping.

Technavio analyzes the electricity retail market of the us through three aspects: clothing, footwear and accessories.

Clothing Market: cheaper online than line

On the market volume of clothing, footwear and accessories market in the United States,

The largest contribution is expected to reach $137 billion 900 million in 2020, with a composite growth rate of 15.51% in the year.

U.S.A

Retailers often advertise through electronic media, print media and social platforms, such as Facebook and Twitter.

For example, Zara's advertisement on Pinterest is TRFLOOKBOOK, Facebook's H&M #HMLoves, Gap's BorntoFit and PintoWin are all very successful social media advertisements.

"Many

They offer all kinds of brand clothing products, and the prices are generally cheaper than offline stores, which leads American consumers to choose online shopping.

Recently,

The momentum of development is accelerating because almost all sellers of electricity suppliers provide a simple return policy.

For example, Amazon, Gap and H&M provide a 30 day return policy for clothing, "Technavio

Market analyst BrijeshKumarChoubey said.

Jacket for the United States

The market has the largest contribution, and the amount of jacket trade will continue to increase in the 2016-2020 years.

The decline in the US unemployment rate will also stimulate people's demand for brand shirts such as TommyHilfiger.

When women enter the workplace again, they will buy large quantities of professional clothing.

Footwear market: the rise of sports and sales

2015 American footwear

The paction volume is US $18 billion, which will reach US $38 billion 560 million in 2020, with a compound annual growth rate of 16.46%.

Population growth and increased personal disposable income are important factors to promote the development of the footwear market in the US.

In the United States, footwear products generally have many retail channels, including FamousFootwear (Naturalizer, PaylessShoeSource), department stores (Nordstrom and Macy) s, large supermarkets (WAL-MART and Target), discount stores (TJMaxx) and e-commerce retailers.

The rise, such as race walking, jogging and race, has greatly increased the demand for sports shoes.

Compared with the traditional heavy and soft running shoes, people now prefer simple style and light weight.

The brash style sneakers are Wolverine brand SAUCONYKINVARA6 and Nike FREE4.0FLYKNIT.

In addition, the trend of light and thin tidal currents has also promoted a class.

Sales volume.

In order to help athletes get better results, some sneakers have very light soles.

Brand is another key factor to increase sales, because consumers prefer to buy famous brand sneakers at high prices.

Professional athletes can also promote sales volume for brand endorsements, such as Nike's AIRJORDAN (flying Jordan).

Accessories Market: easy entry competition

In the United States, accessories are the fastest growing areas of these three categories of products. In 2016-2020 years, the compound annual growth rate will exceed 21%.

"A large number of small suppliers and buyers are a factor in supporting the continuous development of the market.

The introduction of new sellers is very simple, basically without too many obstacles, resulting in fierce competition, "Brijesh said.