Glasses Are No Longer Old-Fashioned, Kinsole Creates Retro Wind Glasses.

People used glasses as tools. Nowadays, more and more people think that glasses are a fashionable single product.

Kinsole is going to build a series of retro wind glasses to add some color to fashion.

Kinsole is the main player.

Stylish fashion glasses brand, ROC, Gu Dezhao, Zheng Shuang and other entertainers have bought Kinsole glasses.

The price range of its products is 800-1000 yuan, slightly higher than that of wood ninety (500-800 yuan), much higher than that of Inmix (100-200 yuan), 40% of its products are sunglasses, and 60% is ordinary spectacle frames.

Kinsole is expected to make the brand "light luxury", which is different from wood ninety's literary style and its fast fashion.

Kinsole insists on original design. The supply side also avoids large areas of spectacles such as Jiangsu and Zhejiang. Instead, it chooses a hand-made spectacle factory in Shenzhen, which is a large scale foundry. It also uses much higher cost of polyamine ester (good quality, high plasticity, color and satiety).

And mention the core issue of the eyeglasses industry.

The biggest drawback of platform eyeglasses is that the channels are too long. A pair of glasses must go up through the layers of dealers to increase the price to reach the consumers from suppliers. The price and quality do not match.

In addition, although some brand direct mode can solve the problem of long channel, but for most people, glasses still have the nature of tools, whether it is traditional channels or fashion glasses brand in the professional degree of optometry is difficult to guarantee.

Therefore, in the sales channel, Kinsole thinks glasses are heavy experience products, and should focus on offline shops.

Since its sales in 2014, Kinsole has sold about 20 million RMB yuan. Currently, there are 20 shops in Beijing, Shanghai, Guangzhou, Hangzhou, Hongkong and Taiwan. Most of the shops are located in high-end shopping centers.

In addition to fashion mirror rack products, Kinsole also plans to operate refractive correction products.

Kinsole plans to set up a high standard professional optometry center in every city to radiate the surrounding Kinsole stores and counters.

Choosing Cai Si and Yi Road as the supplier of lenses, the price of the lens will be around 300-1000 yuan.

On the team background, the Kinsole team is mostly in the

The industry has worked for more than ten years.

Next, Kinsole will continue to expand in the north and other cities, and plan to expand overseas markets.