Fashion Brands Consume Not Fashion Themselves But Designers.

From France

Modern Man recently unveiled four T-shirts that sometimes print the most popular fashion designer portraits. They are: Vetements co founder, Balenciaga creative director Demna Gvasalia, Gosha Rubchinskiy, Rick Owens and C e creative director, the design style is also typical.

The way: a "Star" portrait, a slightly exquisite font and pattern, and yellow old photographs as background.

such

There has been a little bit of design.

The feeling behind it is that I am afraid I am simply making gimmick marketing, but the designer is still reduced to the consumption tool, but the price of "consumption" is only 90 dollars.

The new fashion designer Charlotte-Ma VA Perret has launched a jacket called "Too Fast for Raf" jacket.

Coincidentally, there was recently a picture of Raf Simons.

It is also a hot debate. What is the work of Charlotte-Ma VA Perret, a graduate of Royal College of Art, UK? What is she discussing? In Perret's "Riot" series, she wants to express the relationship between logo and portrait, so as to explore the use of technology in the fashion industry, the visual language of street gangs and

The status quo of the industry.

The design work printed with the head of Raf Simons reflects exactly third propositions.

If you take a closer look at the photo of Raf Simons, it is the curtain call of Raf Simons in the early spring of October 2015 at the end of the 2016 women's show of Paris women's wear week in the spring and summer. After less than a month after the show, Raf Simons announced that she had left Dior.

Another photograph from the same time and place with this portrait was then the cover of System magazine's autumn and winter magazine 2015.

In an exclusive interview with Cathy Horyn, Raf Simons revealed that he could not bear it.

The fast running mechanism of the industry has become one of the reasons why he left Dior.

Charlotte-Ma VA Perret said this.

For "Too Fast For Raf", obviously we can not simply think that Perret is consuming Raf Simons, but do consumers really care about the intention behind this dress? I'm afraid they are just searching for the head of Raf Simons.

The Yamamoto YY of the capsule series T-shirt introduced by Byronesque

Byronesque, an e-commerce platform famous for its brand Archive clothing, has recently launched a capsule series featuring idolatry. These T-shirts are more original in design and limited to 200 pieces.

CEO and editor in chief Gill Lonton interviewed fashionunfiltered in detail about this series: "they are really not ordinary T-shirts. First of all, they are genuine antique clothing. We have spent a lot of resources and manpower to collect this T-shirt, and secondly, they can really test your idol.

Loyalty.

You have to stand in a good team, show your position and place your order. "

These clothes ranged from 15~20 years old.

In design.

Lovers can appreciate the interesting points:

Name + number or letter with special meaning.

For example, "Halston 54", implying that Halston's design inspiration is derived from what he saw in Studio 54; "Yamamoto YY" is the record of Japan.

The famous "DD/MM/YY" series.

Byronesque launched the "Antwerp 6" of the capsule series T-shirt.

"Selecting

When we are very serious, these people must have made a special contribution to the fashion industry or subculture.

This kind of contribution not only affects consumers who buy their designs at that time, nor is it because they have changed the cultural structure of their times, but because they are affecting the industry and the daily wear of everyone.

But due to the limited number, not all the great masters will be in this capsule series, such as Ala A and Margiela.

You can feel their love for them through their eyes.

I also feel the pride of them when they have to choose to support a designer. Under such circumstances, people do not seem to be shopping blindly, but they are seriously considering it.

At present, "Westwood 76" and "Kawakubo 82" are the most popular styles.

Byronesque's capsule series T-shirt "Raypetri No.8" and "McLaren 75"

In addition, these T-shirts are not simply printed on these black or white T-shirts. They are designed to match the design features of each designer. For example, Kawakubo's T-shirt must be pure black. Halston will be sexy. No need to think, Westwood must be punk.

In the past, these T-shirts were usually aimed at the crazy fans of rock stars, who wore their T-shirts with their own idol photos to show their true love for the giant stars on the stage.

Nowadays, this kind of worship is quietly pferred to fashion designers. People who are keen on fashion ring are proving to be independent, even though they do not know that Gosha Rubchinskiy is from Russia.

Such a dress is still something like that? Yes, that T-shirt sold in tourist souvenir shops.

The relationship between fashion products and souvenir clothing is becoming more subtle.

Beyonc sells a T-shirt printed with the words "boycott Beyonc" in the new round of world tour concert. Not long ago, Justin Bieber also launched a group of Vetements inspired students on VFiles.

Products.

Selfridge department stores in London, England, are invited to a few new London New Generations

A tourist souvenir capsule series was launched.

In Europe and America, department stores have their own brand names, from small gifts to clothing and other products.

In the increasingly fierce competition in the department store, every department stores will launch some special cooperation series to attract consumers to buy their own design products every year.

For foreign tourists going to department stores, apart from being inexpensive, if these special series are known to some famous people,

Yes, they will place the order right away.

Therefore, the charm of fashion designers is endless. Now the stars are eager to have the title of "fashion designer", because it will make faster and more.