ADI Opened Young Athletes Brand Experience Store In Shanghai.

Over the past five years, the sales scale of Adidas kids products in the Chinese market has increased by 25% in average. As of 2016, there were more than 1400 specialized stores and more than 400 multi brand stores. It is the absolute leader in the field of children's sports shoes and clothing, both in terms of sales scale and distribution network.

This time, the first one

The store was opened by Adidas and its partners.

As a leader in the global maternal and child industry, the good children group has a one-stop shopping platform entity store for different user groups, and more than 5000 self operated retail outlets throughout 31 provinces, municipalities and autonomous regions, providing quality products and high quality services from all over the world to the vast number of Chinese users.

And next year, Adidas will also gradually become a key city in the country.

To open up or upgrade existing stores to more Young Athletes image stores.

It is worth mentioning that the innovative stadium design concept adopted by the Young Athletes store creates a more dynamic and professional sports experience.

From the locker room, the cash register to the store display layout, each place uses a coherent and unified design style. It seems to be in the stadium as a general store, providing consumers with dynamic and real sports.

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In the strategy of leading to the 2020 Road, Adidas Greater China has used Kids channel as one of its four core growth engines, and has formulated a set of development strategy plans for products, channels and retail operations to prepare for achieving a higher growth target in the next 5 years.

By the end of 2020, Adidas is expected to have more than 2600 specialized shops in the country to further meet the growing demand for children and adolescents.