Apparel Industry Online Layout Optimization, Mergers And Acquisitions Boom

Over the past six months, many brands have been turning from selling the world to buying the world, opening up the global sweep mode.

Recently, the domestic women's clothing brand Wien Nash 5 billion 700 million bought the Winnie the Pooh.

Invested 382 million 500 thousand in the acquisition of 51% stake in the shoe store; far from the acquisition of the UK Hamleys, Anta acquired the Japanese outdoor brand Descente, BELLE acquired the Italy Cowboy brand Replay and so on.

Analysts believe that, driven by the upgrading of consumption and capital, Chinese enterprises should be expected to purchase international fashion brands.

Layout high quality channel

In August 30th,

It announced that it would invest 382 million 500 thousand yuan to acquire a 51% stake in the shoe shoe Network Technology Co., Ltd. (hereinafter referred to as the "shoe store").

The bird said that the acquisition will promote the right birds.

The layout of online channels further promotes the upgrading of the operation strategy of the sports industry.

In the overall downturn of the retail industry, based on the

The online platform is regarded as a quality channel.

Previously, Quanzhou local men's clothing brand strong state capital of Jin Bang capital also invested tens of millions of yuan to invest in the women's B2B platform, the online platform named for the batch is a docking supply chain wholesaler to all over the two level wholesale, terminal retail platform, the main wholesale women's clothing.

It is reported that the shoe store passed.

Self marketing, integration of warehousing, logistics, shops, customers and other resources, the rapid sale of goods at relatively moderate retail prices, through the sale price and the difference between the cost of procurement to form a profit. At present, online sales of new bran, Cage, Arthur, DC, PUMA and other fashion sports leisure brands more than 20.

Zhou Tianzhai, director of investment in Shenzhen's naive Capital Management Co., Ltd., who has been working with Minnan enterprises for many years, has analyzed the great changes in the domestic clothing market environment. The number of stores is no longer an absolute advantage.

From the first half of this year, the performance of 79 domestic textile and apparel listed companies, 45 companies to achieve net profit growth, 34 companies net profit declined.

Zhou Tianzhai analysis, from the first half of this year's business trend, brand is actively adapting to the environment, layout online advantage channels, looking for potential customers.

"Quanzhou brand acquisition online platform means that the brand is changing product pricing and marketing strategy from within to find new consumer groups."

The M & a boom has arrived.

Data show that the total volume of foreign pactions in the first quarter of this year approached the 2015 annual paction record.

Driven by consumption and capital upgrading, Chinese enterprises have strong interest in international fashion brands, and news of overseas mergers and acquisitions is also surging.

September 2nd, Nanjing

Vigna S announced that he bought the Teenie Weenie of the Korean clothing and love group under 5 billion 700 million.

The paction does not involve Teenie Weenie brand Korea, Hongkong and Taiwan businesses. It is expected that the delivery will be completed before the end of 2016, and the attachment group will first split the Teenie Weenie brand's China business.

Founded in 1980, the love affair is the largest in Korea.

Since its entry into the Chinese market in 1994, the retailer has been in large department stores and shopping centers in major cities and operates 6900 direct outlets. In 2015, the annual sales volume of the clothing and love group reached RMB 77 billion yuan.

Vigna S listed on the Shanghai Stock Exchange is a high-end women's clothing brand in China. In 2014, Vigna S, who was listed in 2003, has only high-end women's clothing brand VGrass, which was founded in 2003, and the brand of Yun brocade, a luxury product that was purchased in August 2015.

Fashionable

There is no lack of wonderful stories. Especially in the past six months, brand operators are not idle.

In April 25th, Dongming international, a wholly owned subsidiary of the group, completed the 65% equity acquisition of Tang Li International. In June, 29, through the way of cash payment, the singer bought a 16% stake from Qianhai Shanglin and indirectly held the French IRO brand.

In June 12th, the company acquired 63.49% stake in Milan Bai Yu, Sichuan, and 70% shares in 5 companies of Milan, Shenzhen, Milan, Sichuan, Xi'an, China, Changsha, and Chongqing.

In addition, Shandong Ruyi bought SMCP group, and BELLE acquired Italy Cowboy brand Replay 29% equity.

Acquisition of Japanese outdoor brand Descente,

The company bought Guangzhou heichen clothing for 16 million yuan. Hongkong's calnddi road is going to buy assets of the famous fashion buyer brand EXCELSIOR MILANO of COIN group, which is one of Italy's largest apparel retailers, with no more than 21 million 300 thousand euros in its own funds.

Capital needs new exports.

In the view of the industry, under the continuous downturn of macroeconomic trends, big companies and small businesses are seeking a new round of pformation to integrate more high-quality resources.

Through mergers and acquisitions, we can not only enrich the product line, make up our short board, but also enlarge the market value of our company.

Zhou Tianzhai believes that M & A is an important theme in the capital market.

Over the past six months, the acquisition of clothing collar has proved that Chinese enterprises are very interested in international fashion brands and fashion companies.

On the day of annual investor online collective reception held recently,

Chen Jiaya, general manager, said that investment in clothing related industries will also be positively explored.

Future,

We are committed to creating an elite life oriented fashion industry group, focusing on the industrial layout of "elite life".

Ni Zhongsen, chairman of Quanzhou Hengrun Financial Consulting Co. Ltd., said that if the powerful large enterprises want to further expand their scale under the condition of good economic conditions, they must spend huge cost to acquire other enterprises. While the economic growth is slowing down, they will not only spend at high cost but also have more choices to get quality M & A projects at relatively low prices.

"Under the influence of various policies such as the state and the whole area, capital needs a new export, and capital output has become a new choice."

It can be expected that more spinning and weaving enterprises will join overseas "sweep the goods" ranks.

One of the most important catalytic factors is that the capital driving force is becoming more and more powerful. The garment industry is in the tide of Chinese enterprises' overseas mergers and acquisitions, and promotes the pace of overseas mergers and acquisitions by garment enterprises.