Promote The Development Of Campus Clothing Brand And Build A Marketing Platform

- 2017 Shanghai international uniform and garden wear exhibition is on the way.

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"ISUE" has undergone four sessions of study and growth since 2013. Now it ushered in the fifth session. With the improvement of the quality of life and the maturity of campus culture,

Also gradually developed into a huge consumer market.

In addition to the larger population base of education services, it also includes the improvement of living standards and the frequency of campus dress development.

In recent years, the trend of "advocating nature" has not only become an important school in the fashion industry, but also has led the development direction of the campus clothing market.

And strive to bring more healthy campus culture to students.

However, due to the development of society, today's parents, even teenagers and children have certain brand awareness. Although this consciousness is still a certain degree of blindness, the brand is worth relying on, and is easier to carry out after-sale rights protection.

Dress language is loaded with rich humanistic consciousness, which can be regarded as a more direct visual communication means of social thought, cultural appeal and value orientation.

In campus life, clothing is the carrier and enrichment of campus culture. The school uniform of a school integrates the essence of campus culture, enables students to recognize the excellent campus culture in a subtle way, thus developing good character and behavior, and establishing correct values. This is the educational function of campus dress.

At present, China's campus dress is rising. Compared with more than ten years ago, the "poison school uniform" has been reduced. The domestic brand school uniform has also broken its own field, such as Shanghai fan Lu, Eaton Ji De, Busen uniforms, Beijing Yuka, Wenzhou Yi Wei, new internationalism uniforms, Ningbo golden birds and so on.

Clothing is not only the crystallization of material civilization, but also the manifestation of spiritual civilization.

The practicality of covering up and protecting the cold is the most basic and primitive functional characteristics of clothing.

Besides satisfying human needs, clothing has also derived from aesthetic, cultural and social functions, forming rich spiritual connotation.

School uniform is even more so, how to integrate different campus culture and clothing is the most important part of every enterprise development. With the rapid development and innovation of school uniform enterprises, a market promotion platform specially designed for school uniform enterprises is particularly important.

Therefore, Shanghai international school uniform and garden dress exhibition came into being at the moment. In order to integrate the school uniform and the market of garden clothing resources, we joined hands with many school uniform and garden clothing enterprises, and strive to establish a good cooperation and win-win mode with the enterprises, and build a mature market promotion platform.

The Shanghai international school uniform and garden wear exhibition is jointly sponsored by the National Federation of textile and apparel industry associations and Ling Shuo Group Holdings Limited. The Shanghai Textile Association and Shanghai garment industry association are all supported by Shanghai Ao Exhibition Service Co., Ltd.

The exhibition will be held on April 20, 2017 -23 at the Shanghai World Expo exhibition hall (1099 National Exhibition Road).

This exhibition is a highly professional marketing platform for our school uniform industry under the support and expectation of all sides.

The exhibition is hot now.