La Perla Becomes The New Creative Director Of Julia Haart

Italy luxury brand La Perla is very honored to announce that from the spring and summer 2017, the brand will be the creative director of Julia Haart, and will launch the first ladies clothing series of Julia Haart, which will add fresh elements to the main line underwear products and beach wear series of La Perla.

La Perla has a clear brand positioning. The core of brand DNA is the perfect combination of excellent fabrics, luxurious details and attention to comfort and style, showing the feminine beauty. As a creative director, Ms. Julia Haart will be responsible for underwear, pajamas, beach wear, accessories, men's wear series and new garment series, supported by the design team, all of which are based on her deep understanding of the clothing that fits the female body curve.

　　 Julia Haart Madam will replace the creative director in the hands of Pedro Louren o (July 2016 contract expires). La Perla is very grateful to Mr. Pedro Louren o for her contribution to the positioning of the brand integrity. Ms. Julia Haart has worked closely with the La Perla design team to launch two inspirational accessories series: 2016 spring summer series and 2016-2017 autumn winter series. This season, she will continue to launch the brand innovation. Women's ready-made clothes Series.

La Perla brand chairman Silvio Scaglia said: "Julia as a trusted member to join La Perla, her deep understanding of the female body and dress matching experience has become the main consideration of her joining. With the exquisite workmanship of our workshop, the talent of the new female creative director and the world's top materials, the La Perla 2017 spring summer series will be an innovation for our brand and even for women's wear. Julia's work is a symbol of La Perla's life taste. It's my great honor to work with her to establish a new milestone in the history of brand development.

Ms. Julia Haart is one of the few women in the industry. Creative director It has a deep connection with the tradition of brand La Perla, founded by Ada Masotti, a female founder. La Perla's own professional knowledge in women's body and the appointment of the creative director of the female makes the brand better able to change the expectations of women for clothing and comfort.