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    Aaron Kwok'S Endorsement Of Xi Dalong Clothing Is Also Facing Bankruptcy.

    2016/9/9 15:00:00 39

    Aaron KwokEndorsementXi Long Long

    Founded in 1992, Sino Dragon (China) Co., Ltd. was a leading sportswear brand in China. As of the end of 2013, the company's retail network covered 28 provinces and cities nationwide, with more than thousands of retail outlets.

    The people's Court of Jinjiang said that in August 25th, when the designated administrator decided to issue the book, he joined the Jinjiang Financial Work Bureau in August 29th to urge the manager to take over the business. He asked the company to hand over the business license, such as the business license, the official seal, the contract seal and the financial chapter, and at the same time requested the company to submit all the accounting books and audit reports for nearly three years, and requested the deadline to be handed over.

    In August 31st, the official WeChat of the Jinjiang people's court announced that the Quanzhou intermediate people's court formally accepted the bankruptcy reorganization of the Sino Dragon (China) Company in August 5th. After being approved by the Fujian provincial high court, it was submitted to the Jinjiang people's court for trial in August 23rd.

    So far, the company's bankruptcy reorganization has entered a substantive stage.

    Hi Dragon (China) Co., Ltd. was founded in 1992 and has been leading in China.

    Sportswear

    Brand, as of the end of 2013, the company's retail network covering 28 provinces and cities nationwide, has more than thousands of retail outlets.

    In October 30, 2009, Xi Delun was successfully listed on Nasdaq, becoming China's first sports consumer brand to enter the US capital market, but it is now delisting.

    In 2002, he made a huge sum of money to hire Aaron Kwok, one of the four heavenly kings of Hongkong, as the brand of Xi De long.

    Image spokesman

    。

    In October 30, 2009, it was successfully listed on NASDAQ in the United States and became the first sports consumer brand to land in the US capital market.

    Xi Long has successively hired Cai Zhenhua, Aaron Kwok and Sun Yining as the brand of Xi De long.

    Image ambassador

    In 2008, it became a special partner of CCTV Olympic Channel "sports world" column. In 2009, it became the top sponsor of Anhui satellite TV's "Xinglong Dragon Star magic fan Sheng" program. It also named CCTV1 and CCTV5 between cities as its strategic partner. Since 2009, Xi Long has been working hand in hand to become the official partner of the whole nation. In 2010, Xi Long lung invited the Asian super popularity BY2 to be the spokesperson of the brand image; in November 2013, Xi Long lung won the honor of "the most influential brand of China's footwear industry" in 2013.

    In 2008, Goldman Sachs invested 400 million yuan in the stock market, and helped him to list in Hongkong in 2008. The sponsor was Goldman Sachs and Deutsche Bank.

    But the company IPO suddenly terminated its listing on the first ten days, and the media reported that he was suspected of false borrowing, and the finance failed to pass the examination.

    But with the help of Goldman Sachs, the company finally backdoor listing on NASDAQ in 2009.

    The report also mentions that the more powerful driving force of the large number of Jinjiang enterprises listed on the market was that the government encouraged the listing of enterprises to be a political achievement, and the two figure was tax revenue. If enterprises were in the rush, they were mainly short of money and financing difficulties, and there was no lack of comparisons and blindly follow suit.

    And financial fraud, capital mobilization, and even delisting, and then fight to other markets, and so on, are some Jinjiang enterprises or helpless or intentional means of listing.

    In March 2013, after the release of earnings, the stock price plummeted by 13.99%, and its market capitalization was only $31 million 130 thousand.

    In April 2014, he held a special shareholder meeting to consider and vote on the privatization agreement concluded in December 2, 2013.

    If the agreement is passed, the company will withdraw from the Nasdaq stock market.

    Xi Delun finally delisted.

    The bankruptcy reorganization of Xi De Long has aroused great concern in the industry. After all, it was once a brand of sports shoes with unlimited scenery.

    It is a group company that integrates R & D, design, production and marketing of clothing, shoes and accessories for men and women.


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