The Growth Of Furla Spa Revenue Growth In The Light And Extravagant Field Is Raging

In May this year, the flagship store on the mainland's most iconic commercial retail district in Nanjing West Road, Shanghai, revealed its strong momentum and ambitions in China. The Furla SpA from the Italy continued to grow by 28% in the first half of the year.

At present, Furla SpA SpA, the most important tourist retailing channel in the market, also attaches great importance to the brand. The retail outlet of the brand has 223 sales outlets in 52 international airports, 28 more than 195 in the year, and 38% in the second half of the year, and three times more in the past 5 years.

In the first half of this year, Furla SpA SpA earned 194 million euros, up 28.5% from 151 million euros in the same period last year. Compared with 2015, the group's revenue was 339 million euros, an increase of 30% over the same period, plus 25% under the fixed exchange rate, representing a 23% increase over sales.

The industry's current limelight is the first time in 2018 to get the latest strategic listing of Tamburi Investment Partners SpA (TIP.MI) 30 million euros in the middle of this year.

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In the first half of this year, the Asia Pacific region's growth slowed sharply, and its growth rate dropped from 53% in 2015 to 22%, accounting for 20% of the group's total income.

According to the no fashion Chinese network data, China's market growth in the first quarter reached 60.6%, and the growth rate of fixed exchange rate was as high as 46.1%.

The group did not disclose the performance of other markets in the region.

The fastest growing proportion was Italy's local market, which accounted for 20%, and its growth rate increased from 21% last year to 34%.

Obviously, the Japanese market, which accounts for 26% of the total, has recorded an increase of 30% in the first half of last year, compared with 24% last year.

American income growth has maintained a high level of 30%, and Europe has also risen by 26%.

Giovanna Furlanetto attributed the rapid rise of the group in recent years to the insistence on the "less common" "made in Italy" market. Alessandro Bartoli, Asia Pacific market chief executive, also pointed out that this is a "very important additional point" for Chinese consumers, because even in Italy, its products and many "

"High-end brands are at the same price.

At the same time, more high-end Prada Prada and Burberry Boboli and other traditional luxury goods were kicked off and started making in China many years ago.

In addition, the group's strategy of opening a shop at the "five star" location will also help improve.

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In the past half a year, Furla SpA has slowed down the pace of expansion, only increased by 10 stores, and last year added 62 new stores. During the period, apart from the above-mentioned flagship store in Jingan District, Shanghai, Hongkong beauty shop, Tsim Sha Tsui, boutique shops in Moscow and nice opened one after another.

As of June 30th, the group had 425 stores, and another 1200 had sales in over 100 regional markets.

Paris luxury luxury site Rue du Faubourg Saint-Honor, San San o Lei road and London Road Brompton Road Brown pun Road, these two "five star" block stores will open in the next two months, while large-scale renovation of stores is also in progress.

According to Furla SpA, the number of stores in China will reach 56 by the end of 2016, accounting for 12% of the total number of stores in the world. However, this data is almost half the same as that of the company's previous Fung Capital Asia Feng's investment in Asia's 100 store plan, and the company's expansion in the Greater China market will not stop.

However, Giovanna Furlanetto points out that the group's future expansion in China will be more cautious because China's retail market will be slowed down by the economic impact.

She said that the expansion of the brand in the Chinese market is more important than expanding the existing stores, expanding the existing stores and improving the efficiency and profits of the existing stores.

Alessandro Bartoli, chief executive of the Asia Pacific market, said that the Chinese market is now one of the most competitive markets. The expansion of the brand is good, but it still needs time to grow.