Furla Or IPO'S First Half Performance Has Skyrocketed.

Furla now has 425 stores, compared with 415 at the end of last year, a net increase of 10 stores in the first half of this year, and 1200 sales outlets in 100 countries worldwide.

Furla recently opened new stores in Shanghai, Hongkong, Moscow and nice, and new stores in Paris and London will be opened in September and October respectively.

Alberto Camerlengo, general manager of the company, said that the main reason for the success of the company in the first half of the year was the uniform distribution of Furla and the good grasp of the new market opportunities. Besides, the quality of the brand products, the right price and the good consumption experience in the store were also very important factors.

52 countries have 233 travel sales outlets and retail sales have increased by 38%. Alberto Camerlengo said that the travel channel is a huge marketing channel, which will help companies open up new markets.

Furla will usher in its establishment next year, 90th anniversary, Giovanna Furlanetto said the company will focus on the establishment of a new milestone, or will apply for IPO.

She pointed out that for this decision, he needed to consider the welfare of 1600 employees and shareholders of the company, and also consider the future development of the company.

Because of the increasing variety of products, many shops need to expand to display more products, such as men's jewelry and shoes.

Brand President Giovanna Furlanetto revealed that the company will pay more attention to stores, and the company will also focus on the distribution of products, because the company finds that many brand retail stores will bring Furla products to some luxury brand products, she said, which will benefit global products.

Coordination.

It is worth noting that Japan is still the main market of the company. Japanese market sales account for 26% of the total sales. Sales in the first half of this year recorded a 30% growth, while the US region also recorded a 30% increase in sales, while the European region recorded an increase of 26%, while Italy's local market sales increased by 34%, while the Asia Pacific region gained 22%, while the total sales volume recorded a 20% increase.

Giovanna Furlanetto also disclosed details of the cooperation agreement signed with Tamburi investment company (hereinafter referred to as TIP) in May this year, which aims to make Furla successful IPO.

She said that the company's realization of IPO would help protect the family's interests. At present, her two sons and her brothers' four children are all shareholders of Furla, but they do not have any positions in the company.

Giovanna Furlanetto revealed that he had worked in Hermes for many years.

The new board of directors has joined the Furla. In addition, TIP President Giovanni Tamburi and CEO Alessandra Gritti have joined the new board of directors.

Giovanna Furlanetto said that with their rich experience and vision, their participation would be conducive to the management of the company.

Earlier this month, Furla CEO Eraldo Poletto announced its departure, but Giovanna Furlanetto said the company was not in a hurry to find a new CEO and said she would avoid participating in CEO now.

She stressed that the company will promote the appropriate talents from the present team to take over the position of Eraldo Poletto, which is conducive to mobilizing the enthusiasm of the staff.

At present, the duties of many CEO are performed by Alberto Camerlengo.

Cooperation for many years.

Giovanna Furlanetto admitted that the company has been preparing for IPO, and Alberto Camerlengo is very clear that the company is very capable of dealing with the market with accurate data processing capabilities.

According to people familiar with the matter, TIP will first invest in convertible loans raised by Furla 15 million euros, which will be automatically pferred to Furla's future stock.

In addition, on the day of Furla's listing, TIP will bear an additional 15 million euros in the investment market, and the stock will be further quotas to TIP.

Giovanna Furlanetto stressed that Furla was very positive about TIP's experience in helping companies to go public. TIP not only invested in Furla, but also invested in Hugo Boss and Ferrari.

Furla official said that after the success of IPO, it is expected that the stock price will rise by 25% to 30% by 2018, but the details have not been disclosed. Giovanna Furlanetto said: "even if the company is ready, but it depends on the market conditions, we are not anxious for success, and we are not in debt."