Adidas Wants To Occupy More Market Share Outside The Professional Sports Field.

At the Adidas Conference on Tuesday night, the celebrities included gold medalist Tori Bowie, NBA basketball star Andrew Wiggins and Joakim Noah, as well as tennis star Coco Shilin, as well as music celebrities, Metro Metro and Mr. Yu at the press conference.

At present,

The German headquarters and the headquarters of North American Oregon have Athletics series of specialized product design, development and sales teams. The company says the series is designed to reduce the distance between professional sports products and ball games products.

Adidas Training design vice president Rob Lee and Adidas North American training division vice president Kate Ridley at the conference site have explained the company's ideology of establishing a new Athletics department.

In view of this, ZNE

For example, it is a traditional creation of pre competition coat.

With a huge hat to help athletes separate from the next visual and auditory interference, heavy cotton padded clothes next to the design of a zipper pocket for athletes to place their belongings, inside the label of the hood will also have slogans to encourage athletes.

Recently, Adidas extended the date of cooperation agreement with Kanye West.

Can continue to create valuable cooperation for Adidas, while Pharrell Williams designed NMD shoes have also been a great success.

Earlier this month, Adidas opened a new Adidas Originals flagship store in the United States, and its studio in the United States will be formally established in the fall.

In view of the importance of customized services, Adidas has also begun to offer this service in New York. Consumers can choose Adidas's certified APP to choose their favorite NMD shoes, so as to increase the uniqueness and individuality of products.

ZNE Hoodie will be on sale in September 7th. Consumers can buy them on Adidas stores and websites, and can also buy them in some comprehensive retail stores, such as Champs, Kith and Messi stores.

In addition to Tori Bowie's participation in the shooting, there are football stars Morgan Brian, DJ model Hannah Bronfman and American tennis star Ana Ivanovic.

Adidas CEO Herbert Hainer said one day before the Rio Olympics, the company will continue to grow at a high speed in 2016.

At present, the company expects to promote the sales of sports shoes by Adidas Originals lifestyle division.