2017 Children'S Industry Is Coming To The Brand Business.

In August 21st, "happy Mickey 2017Q1 new product fair" was held.

Happy Mitch agents from all over the country took part in this meeting.

At the meeting, happy Mitch not only made a summary of the results of the 2016 "deep tillage brand eight strategies", but also released the brand strategy direction of the next three years, and comprehensively deployed 2017 brand work.

Industrial upgrading + comprehensive second child, homeopathy to create "three year strategic plan"

With the development of "industry 4", tradition

Has begun to show the "Internet, big data, pformation and innovation" and many other trends.

Meanwhile, the landing of the national "comprehensive second child" policy has also promoted the new consumption demand of the children's industry.

The top-down policy combined with the general trend of industrial reform has created a rapid pformation and upgrading of children's consumption industry.

In this era of trend, as a professional children's product company that has developed for more than 10 years, happy Mickey station is developing at the draught.

In the next three years, happy Mickey will take the traditional manufacturing technology + the "Internet +" + the current retail outlet, the technical pivot "three fulcrum" as the core to plan, and build a brand new development strategy.

Qi Kangfeng, general manager of happy Mickey children's products Co. Ltd., pointed out in his speech that 2017 is the starting point for happy Mickey's "new three year layout".

Happy Mitch will continue to develop on the basis of the continuation of the eight strategies of "deep tillage brand" in 2016.

"Let the channel go on the way, the brand promotion will float up, the retail industry will deepen and sink, the commodity will enhance the trend, the information data will be integrated, and look for the new breakthrough, lay a more solid foundation for the pformation of the next brand."

Development of the whole category plan + new material, launching new brand new products.

At this order, happy Mitch released the children's shoes Market in 2017.

And launched a brand new series of upgraded brand new products.

Happy Mickey 2017 spring new product, on the basis of inheriting the classic style of happy Mickey, continues to build a series of main shoes such as parent child series and functional shoes.

The new products developed by the latest technology, jacquard, 5D nanotechnology and other popular and new technology in happy Mickey products have been well applied.

For young parents after 85- 90, apart from using functions, the popularity and aesthetic taste of products are the key points to choose children's shoes. This is also one of the highlights of happy new season's new products.

It is understood that happy Mitch launched the "whole category plan" at the beginning of this year, increased product research and development, and established the "Chengdu leather shoes R & D center". The new product development is the result of upgrading on the basis of the "whole category plan".

Full channel all contact retail + new terminal image, borrow deep channels to improve consumption experience

As early as the beginning of the year, the "deep tillage brand eight strategies" put forward by happy Mitch has clearly defined the development target of "one shop, one community" store full channel and full contact retail channel.

In this order, the deputy chief executive Luo Zheng Ming of happy Mickey children's products Co., Ltd. introduced in detail the implementation of happy Mickey's 2017 brand strategy plan and the whole retail channel's full touch retail landing, and demonstrated the happy Mickey's own micro mall, and expounded the actual operation method of the new VIP management method of "one shop one community".

"Entity shop + e-commerce + micro mall" is the outlet of retail industry in the Internet era. Happy Mickey is facing the outlet with socialized marketing to revitalize and realize the "fans economy".

It is noteworthy that happy Mickey opened the new fourth generation terminal image 1:1 to the conference site, which aroused great interest of the on-site customers.

It is reported that

The new fourth generation terminal image is based on the concept of "children's fashion and leisure experience". It integrates children's life scenes and open props. It provides a more flexible display space for children's theme story pack, which is full of childish interest and a strong sense of experience.

The launch of the new generation of terminal images marks the new stage of development of the retail terminal of happy Mickey.