It Stands Out From Many Luxury Brands?

Recently, SMCP announced its fiscal year report. Its Sandro, Maje and Cluadie Perlot showed the momentum of rapid growth in profits, operating income grew 19.2% from last year to 377 million 200 thousand euros, or 420 million 900 thousand US dollars, the growth rate was 9.3% higher than last year's 8.9%.

The report stressed that all brands and regions of the group were in the first half of the year.

Even in challenging French areas, it recorded a growth of 12%.

In other parts of Europe, business income in other parts of Europe has risen by 26%, and the American market has increased by 9%.

The Asia Pacific region, known as the "dynamic market" by the group, has increased by 51%, driven by a surge in sales in the mainland of China.

The report also showed that sales of jackets, skirts and dresses were significantly increased by category, while the accessories category in the sprouting sector surged 59%.

Last April, the Chinese textile giant Shandong Ruyi group bought 1 billion 300 million of the SMCP group's 70% stake through the private equity giant Kohlberg Kravis Roberts & Co., and the remaining 30% were owned by KKR company and the current management team.

Daniel Lalonde, President and chief executive officer of SCMP group, said in a statement: "global consumers' desire for brand and products of the group has contributed to the surge in our business income."

He also stressed: "the company's goal is to become a cost-effective global leader in luxury goods."

With the gradual development of SMCP group

In the first half of the year, more than half of the sales growth took place outside France.

As of June 30th, the group had a total of 1176 stores in 35 countries, including 58 stores in 14 mainland China.

The group said earlier that it will continue to expand and will open 80 to 100 new stores in 2016.

SMCP group president and chief executive officer Daniel Lalonde pointed out earlier that the group will continue to expand its markets in Europe, North America and the Middle East, especially in Asia.

The Group believes that the development of the Chinese market is bigger. From 2011 to 2020, the number of middle-class families will increase from 33 million to 85 million, and these consumers will become the new target customers of the group.

SMCP group is headquartered in Paris, France, with a valuation of over US $1 billion.

The founder Evelyne Ch trite and Judith Milgrom established two brands of Sandro and Claudie Pierlot in 1984, and created Maje brands in 1998.

KKR Group acquired SMCP group business in 2013.

At present, Sandro, Maje and Claudie Pierlot brand clothing price is around 200 euros, and its minimalist design style and cost-effective have been deeply loved by the middle class in the Chinese market.

According to the fashion headline data, China's sales account for 12% of the group's total sales.

According to SMCP group's earnings report, 2015

Revenue surged 33% to 675 million euros, and in 2014 the group's turnover grew by 20.5%, which is the group's revenue growth of sixth over the past sixth years.

In the first half of this year, SMCP's e-commerce performance increased by 104%. In May of this year, SMCP announced that it had landed on Tmall, the largest B2C e-commerce platform in China. Two brands flagship store Sandro and Maje have already opened on its platform.

What it means is that last month, the domestic high-end singer 270 million bought the fashion brand maje and Sandro's e-commerce generation operation company.