The New Shopping Mode Topshop Enters The Army Immediately.

Now it is slowly emerging that buying and buying is a new way of buying. The fast fashion brand Topshop has joined the army of this purchase. Topshop will immediately sell some products of the 2017 women's wear spring series on the website and the designated stores in the world after the fashion show September 18th, and the rest of the products will be launched online in November 11th.

The company said it was discussing the contents of delivery with its partners.

In September, about 50% of the series will complete the pformation immediately.

Topshop Unique

It will be released at 2 p.m. on September 18th at Old Spitalfields market in Eastern London.

Topshop also plans to open a public booth that consumers can buy on the day of fashion show.

Topshop creative director Kate Phelan said: "our customers always want to get it right away. This feedback mechanism, coupled with the spread of social media, makes the direct logic from T to retail stores become the next development goal of the brand.

Consumers want to wear clothes immediately seen on the T platform, and the traditional fashion cycle is no longer attractive.

The consumer turn to buy on sale mode is part of Topshop's development plan for Unique tags.

Topshop points out that making consumers closer to London Fashion Week is the core concern of brands. Breaking the traditional pattern is very important. This is the process of brand natural evolution, but there is no comment on the Topman series of men's clothing.

At present, many brands and fashion designers include

Tommy Hilfiger, Tom Ford, Rebecca Minkoff and Vetements have indicated that they will display close to consumer fashion shows or season free fashion shows.

Some analysts pointed out that next week's fashion week in New York is regarded as the key to start the current buying trend. Burberry and Tom Ford gave up the fashion show held in February to complete the pformation of the fashion show's new mode. Among them, Rebecca Minkoff launched a new model in the last quarter, including Tommy Hilfiger, Coach and Prada.

Fashion retailers have been making strategic innovations. They believe that the strategy that affects fashion retailing is partly due to the fact that consumers are tired of products seen on the T platform before they arrive at the store. Buyers believe that fashion and season will give consumers a sense of excitement, which will help improve the flow of stores.

Some retailers have recently indicated that the apparel market has seen a slight upward trend in the past few months.

Recently, retail research data agency Verdict aimed at clothing.

A survey was conducted in the market, which showed that 85.6% of the voters involved in the survey were buying mode; 51.4% of voters expressed no interest in buying new products.

The report also points out that the popularity of social media has shortened the life cycle of the fashion industry, which will stimulate consumers to continuously purchase demand for new products.