The Total Revenue Of Calvin Klein Increased By 12% Before August.

In the early August,

Formally announce the accession of Raf Simons.

As chief creative officer, his annual salary is more than $18 million.

But Calvin Klein parent company PHV Corp. has recently come to a good news, and its chief executive, Emanuel Chirico, has publicly expressed its expectation for Raf Simons for the first time.

By the year July 31st, the total revenue of Calvin Klein increased by 12%, reaching 726 million 400 thousand US dollars.

Tommy Hilfiger, another brand owned by the group, also increased by 6.1% to 8.602 dollars.

PHV Crop. therefore raised the annual profit expectation.

Although the retail sales of these two brands in the US area are still not optimistic, the momentum of online sales and third party wholesale channels is rising steadily.

In this regard, PHV Corp. Emanuel CEO Chirico Emanuel said it would increase investment in the electricity supplier - apart from the online store of the brand official website, macys.com, Amazon, Zalando, Tmall and so on.

The platform is within the scope of the group's consideration.

In addition, Emanuel Chirico also revealed that 50% of the market budget of the two brands of Calvin Klein and Tommy Hilfiger will be put into the field of digital marketing.

Hip-hop music musician Kendrick Lamar presents #mycalvins series advertisements.

The old department store Macy s, Messi, is the largest wholesaler of PHV Crop.. Although the retail sales decline for 6 consecutive months, it plans to close 100 stores early next year, but it has not shaken the confidence of PHV Crop.: "although now affected by the international tourism market, I believe that Messi stores in the pioneer Square (Herald Square) shop is still the most profitable department store in the world. I dare not say that it will recreate the previous tourist shopping trend, but it is expected that it will be balanced after third and fourth quarter."

Emanuel Chirico said.

As for Raf Simons as chief creative officer of Calvin Klein, Emanuel Chirico said: "since the acquisition of Calvin Klein brand, this is the first time that we have a clear strategic direction for the future of the entire brand.

This is a value that we must not underestimate. "

In May, Emanuel Chirico told WWD that it plans to expand the scale of the brand to $10 billion, and the arrival of Raf Simons is the first step towards its $10 billion club.

In addition, he also expects to bring considerable profits to the brand by expanding the sales of sportswear for men and women.

Kevin Carrigan

It is reported that Raf Simons has started working in the Calvin Klein office in the United States. He will command the whole line of products (Calvin Klein Collection men's clothing, accessories, CK Jeans cowboys, underwear, perfume and home products).