Old Buddha Is Also Hard To Save Chanel

In recent years, the luxury goods market is sluggish, the famous luxury goods in France.

Chanel can not retreat in this luxury war.

According to the figures reported by Chanel to the Holland Amsterdam chamber of Commerce and industry, the company's operating profit in 2015 was 1 billion 600 million US dollars (about 10 billion 682 million yuan), down 22.7% compared with the same period last year, and the sales industry was 6 billion 240 million US dollars (about 41 billion 662 million yuan), a decrease of 16.9% over the same period last year.

Reported that although this data does not include fragrance and beauty products, but the situation is also not optimistic.

According to the materials submitted by Chanel to the Nantes court, cosmetics, including perfume No. five, sold only 2 billion 600 million euros last year (19 billion 360 million yuan), down 21% from the same period last year.

For France's old fashion house with dual C logo, it really felt the cold spell of the industry in 2015.

On the one hand, the slowing economic growth in emerging markets has cooled the enthusiasm of domestic consumption, but the more severe challenge comes from terrorist attacks.

Last year, terrorist activities in France, Belgium and other places left the tourists with a lingering fear.

The streets of Champs Elysee, which used to be woven, were very cold. Every department store and boutique store had security guards in front of them.

The US market also failed to escape adversity. As the dollar strengthened, those were used to charter flights.

The Middle East wealthy merchants had to start to hesitate.

Perhaps it is not that Chanel is not doing well enough, but this adverse current almost makes every luxury brand unsuccessful.

When we moved fast into the first six months of 2016, the industry did not see a marked improvement. Most brands were trying to resist the adverse current.

Dior lost 30.2% of its profits during that period, and the sales of fashion department fell by 2.9% in the fourth quarter of June 30th.

Prada net profit reached 142 million euros (about 1 billion 57 million yuan), down 25% compared with the same period last year.

In January of this year, Chanel and Global CEO Maureen Chiquet Xie Bi.

The latter has been holding this position since 2007. The most notable move before her departure is probably the "balanced price difference" strategy, which includes the Chinese market.

At present, Chanel's daily operation and management work is temporarily taken over by the chairman Alain Wertheimer.

The company's current holders are Alain and Gerard Wertheimer two brothers, who are very low-key.

And the company has not yet listed plans, which means that the public can not get more information through earnings reports.

No advantage in revenue figures.

It is a good thing for customers to consolidate their position in creativity, marketing and channels.

In just half a year, Chinese audiences have already noticed their "concern". Chanel moved the conference of senior handcrafts series to Beijing, and recently made a documentary about Chinese women.

People who are accustomed to buying online still find traces of Chanel on Net-a-Porter. They can also buy eyeglasses products after boarding the official website.