Faye Wong's Beloved Bag Goyard Will Be Bought?

In recent years, those big brands such as Louis Vuitton, Gucci and so on do not occupy a large share of the market. Many famous luxury brands are gradually known and pursued. Goyard is one of them.

The history of the brand can be traced back to the era when wooden cabinets prevailed in nineteenth Century.

Goyard a nineteenth Century style retro suitcase sells for up to 52380 euros, but it is never fresh.

The magazine advertised.

Goyard is also one of the few independent luxury brands that have yet to be bought by large groups.

According to insiders, LVMH and Kering, the two largest luxury goods groups in the world, are interested in acquiring Goyard, but they have not made public statements.

Mario Ortelli, head of the luxury department of Sanford C. Bernstein, a British research firm, believes that once the Goyard is on sale, the two luxury giants will pay close attention to the trend of pactions.

LVMH hopes to expand its share in the leather market through the acquisition of Goyard, so as to avoid Goyard becoming its strong rival of luxury leather goods brands.

In 1998, the French businessman Jean-Michel Signoles bought the brand from the founder of the Goyard family, and began to expand its market share. This 200 year old brand has become the target of the global rich.

Jean-Michel Signoles has not yet indicated whether it intends to sell its classic luxury brand.

The private company claims that it is not interested in mass marketing, productivity and e-commerce.

According to Goyard official website, the brand has many famous fans, including India Kapurthala king, the American Rockefeller family, the Russian Tsar and Romanov family.

Duke and Mrs. Windsor, Chanel creative director Karl Lagerfeld, and of course, have one of the popular music days of Faye Wong, the brand that is popular in China.

Goyard flagship store is located in Saint-Honore, Paris. Its interior design style is retro. The suitcase and travelling bag are priced below 3000 euro ~6000 euros, and the tote bag is priced at 1560 euros. The red crocodile leather handbag sells for 37 thousand euros. Other commodities include beach bags, towels, wallets, clothes hangers, belts, slippers, dog collars, umbrellas, pens, pencil boxes, and so on.

Stores only receive a certain number of customers within a fixed time period. Others need to wait outside the door.

Dana Telsey, founder of New York consulting firm Telsey Advisory Group, believes that while adhering to the classic design, Goyard is attractive to consumers in terms of technology and aesthetics, and the hand-painted elements on the bags are impressive.

Before Jean-Michel Signoles bought Goyard, the brand had already started to lose money. After the acquisition, the new boss poured a lot of money into the brand, refurbished the Saint-Honore flagship store, and set up wholesale and retail outlets overseas.

Dana Telsey believes that although brands are no longer the family of the founding family,

The reputation is bigger, the category is richer, and the number of stores is also increasing.

According to the regulatory documents of Paris commercial court, Goyard 2013 fiscal year:

Sales surged to 41 million 100 thousand euros, compared with 1 million 140 thousand euros in 2000, which has increased 35 times in the past thirteen years.

Net profit increased from 18 thousand euros to 12 million 800 thousand euros.

The proportion of exports to sales increased from less than 4% to 1/3.