Yi Bang People Are Fighting The A Round Financing To Achieve Results.
If at the end of 14, when the clothes were founded, there were not many competing products on the market.
In the 2016 years of development, more and more entrepreneurs want to seize the draught of personalized consumption in the field of garment customization, including the 36 krypton reported good clothing, Mr. Y, quantity and so on.
However, the project is mostly in the early stage of angels and earlier. The relatively mature Evo tailor went to B wheel last year.
"When the clothes people came out, they mostly focused on market demand."
Founder Fang Qin told the media, "this year's voice is getting smaller, and many new doors and tailored items have emerged, and we begin to agree that this mode is more efficient than open shop."
In general, the clothing consultant of Yi Bang people has to go through 1 months' training to get a job.
But Fang Qin revealed that the company will open the "Yi Bang" program in late September to enable part-time workers to serve as clothing consultants after a week of short-term training.
Since its establishment, there has not been a big change in the model of Yi Bang people: when the user orders, the clothing consultant of Yi Bang will carry the sample and fabric to the door as scheduled, so that he can measure the body data and confirm the customized plan.
Next, the order will be sent to the manufacturer. After the garment production is completed, the manufacturer will send it. The cycle of a set of processes will be about 10 days.
square piano
It is believed that this track seems to be identical, and the actual competition will be operational capability.
Door-to-door mode emphasizes manpower, so how to make standard process,
Training management
It is the problem of Yi Bang people to solve the problem of maximizing staff efficiency and buying and pforming once in a doorway.
At present, the team has 215 people, covering 75 cities in the country.
Their strategy is to set up clothing consultants only in the second tier cities, 15~20 people in the first tier cities and 6~10 people in the second tier cities, who are also responsible for the needs of the small cities nearby.
In this way, while enhancing service capabilities, Yi people also want to increase user purchase frequency and customer unit price through expanding products.
According to the data provided by the team, the quarterly repeat purchase rate of the clothing company is around 37%, and the monthly volume is 1 50%~60%.
The average price per passenger is 1700 yuan in summer and 3000 yuan in autumn and winter.
Generally speaking, clothing custom-made (especially men's wear) will play 1 or 2 items in the early stage, for example.
shirt
T shirt or suit.
However, Yi Bang people have expanded their categories to relatively non-standard leisure products.
In addition to the basic features, Yirong can also customize jeans, casual pants, printed shirts, iron free shirts and so on.
Even the sales of casual pants have exceeded that of Western-style clothes.
"What we include in the training of clothing consultants is not only a volume technique, but also how to give them advice on how to match their customers.
We will emphasize this in the future, because this can bring more sales.
Complement each other, in topping coat, the state will continue to work harder, so that consultants can have goods to sell.
Fang Qin said.
- Related reading
The Growth Of Furla Spa Revenue Growth In The Light And Extravagant Field Is Raging
|- Information Release of Exhibition | Gathered In Hangzhou In June To Attend China International Textile Fabrics And Accessories Expo
- Footwear industry | The Emphasis On Advertising And Research And Development Of Fujian Sports Shoes Is The Problem Nowadays.
- Footwear industry | The Quality Inspection Department Said That The Quality Of Children'S Shoes Should Be Strictly Controlled.
- Shoe Express | 意大利趣味調查:中國消費者穿鞋品位
- Information Release of Exhibition | The Seventeenth China (Wenzhou) International Leather, Shoe Material And Shoe Machine Exhibition
- Chamber of Commerce | 2013 Spring And Summer Italy Fabric Color Trend Preemptive Release In Shanghai
- Market prospect | Nike And YOHO Jointly Promote The Development Of Enterprise And E-Commerce Network Authorization.
- Footwear industry dynamics | Spring And Summer Children'S Shoes Become The Charm Of Hot Color.
- Brand tracking | Shanxi Qi Mei Underwear General Agent --- Louis, Both Of Them Are United.
- Information Release of Exhibition | 2012 The Eighth China Chongqing International Fashion Festival Opens In December.
- Sycamore Partners LLC Keen To Acquire Bad Assets Is Called "Brand Killer".
- Cotton Price Rises In 2016 To Promote Cotton Business Elasticity
- This Autumn, "Half Off" Style Is Fashionable. Star Personality Demonstration This Autumn High Style
- Victoria Song Exposes Himself To Being Single And Does Not Bite.
- Jiangsu Textile And Garment Industry Increases Variety, Quality And Brand Growth
- The Weather Is Still Very Hot. Liyan Tong Leads The Street.
- Can Giordano Be Reborn When Hong Kong'S Clothing Brand Collectively Falls?
- The Purpose Of MUJI To Attract Consumers To Buy Is Not Effective.
- Hai Lan'S Home Asks Chen Xiao As A Spokesperson To Take A Series Of Posters.
- The Clothing Customization Platform Has Completed Tens Of Millions Of RMB A Round Financing.