Hai Lan'S Home Asks Chen Xiao As A Spokesperson To Take A Series Of Posters.

The background of the poster is the Chinese wind painting.

According to official micro-blog, this is the new winter menswear made by several Chinese fine brushwork artists, such as Gao Xi, Chen Beixi, Gao Xiang and Chen Xiaoshen, who wear ink, butterfly and other elements.

The flagship store has not seen these new figures yet.

In order to popularize the latest Chinese Feng Zhen Zhen series, it has found actors.

As a spokesperson, he took a series of posters.

Previously, Chen Xiaoceng has filmed lots of TV dramas and movies in ancient costumes, such as Lu Zhen legend, divine eagle and the palace lock, and so on. Many viewers should be familiar with his costume appearance.

At present, these posters have been put on the subway stations in five cities such as Beijing, Shanghai, Shenzhen and so on. It may be to make it look more three-dimensional. Hai Lan's home also claims to have handled the naked eye effect of the 3D advertisement, and has launched the slogan of "Reviving the Chinese style and the whole people's new fashion".

After the commercials came out, some of the responses in social media were good. In addition to evaluating the value of Chen Xiaoyan after marriage, the posters looked quite fresh.

But there are also some netizens Tucao, 3D naked eye effect makes people look dizzy.

But speaking of the spokesperson of Hai Lan's home, your impression may still be in Yin Xiaotian's "men's wardrobe, two times a year". Besides, its spokesmen include Du Chun and David Wu. They also seem to be more mature men.

In fact, from the 4 month of this year, Hai Lan's home is trying to change its original image and hope to become younger. Please go to Lin to update its color jeans series. At that time, there were two subway stations with large traffic volume in Shanghai: Lujiazui and Xujiahui, launching the ground marketing of "Hi-T rainbow wall". This marketing is not much new. In simple terms, you will see a bunch of colored jeans spinning around.

But for Hai Lan's home, it's a different marketing.

As we have reported before, it also cooperated with the DreamWorks East. The elements of Madagascar were used in the Polo shirt, but the quality of the two garments seemed to be very different.

In addition, like other brands, Hai Lan's home is also offering a variety of series, not only the Chinese wind series, but also the light tide series, which is different from the previous business clothes and is relatively young and casual as a whole.

On micro-blog, he also worked with fashion magazines to give you some tips on how to dress.

According to the financial report of Hai Lan's first quarter of this year, revenue was 5 billion 131 million, an increase of 11.9%, net profit of 958 million, an increase of 10.38% over the same period last year.

At present, it has 4225 stores all over the country, but these stores are mainly concentrated in two or three line cities.

Last year, Hai Lan's home has revealed that "the focus of previous development has been in East China and two or three tier cities, but the core business district of Beijing and Shanghai has always been our dream. We have increased investment in the first tier market, including the northern market."